Case: 49.349 leads spent $198.929 in consulting company Ekaterina Ukolova
Task: Constant arrival of business owners on the web / funnel / product purchase.
Permanent continuous process of advertising for an online school, advertising worked from 5 accounts at the same time $198.929 was spent
1. Only the conversion was used in the work
2. A customer with a cool system online school
3. Top product that really helps the customer
The sales funnel is understandable, payable and well-coordinated on other school products:
Sale of the main product worth $558 - $1.396.
An impressive volume of additional touches in SMS, mail, calls
Studied, took wide interest segments, triple builds, LAL
Dissegmented by placements and flew.
Made advertising creative at the start:
Static banner — 100 pieces.
Complicated animation banner — 100 pieces.
Meaningful texts that close objections and work according to desires - 50 pieces.
I love working on Facebook/Instagram with dynamic ads. An assembly of 3-5 texts, 3-8 visuals and went to optimize the combinations with algorithms. Gives consistent results over time. Works fine if the budget allows. And such adsets need a larger budget than ordinary ones.
They worked great for me for the first month. Just perfect exponential optimization. A lead is 2 times cheaper than KPI.
This strategy was beaten off by Facebook itself. He started rejecting us ads for "network marketing" and "vague promises." Taking into account the fact that the visual is as correct as possible and the texts too. The fact is that the rejected “dynamics” cannot be revived, and you don’t know if there is a real problem inside or if it’s just a Facebook stick, but I solved this whole problem, restored accounts from blocking and returned to a constant flood of traffic
And the point is not in the text, they just reject it at random, but after manual verification, 95% of them come to life. Facebook support makes a helpless gesture and does not say anything specific. I was tired of arguing with support, so I decided to silently treat deviations and not be distracted.
Fight auction for results:
The final result "PRICE OF LIDA" and "volume of leads per day" is affected by the auction.
At an expensive auction, all efforts are meaningless.
Get visually into the audience.
Get a message on the visual in their motive.
Raise awareness of the lead with text.
like it on facebook
Do not take too narrow audiences, our segments are always from 1,000,000 people and more.
Ignoring any of the points can scatter all the work.
Therefore, of course, I jump around a dozen metrics, and first of all, so that the visual shoots. Next is a matter of technology.
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