March 12, 2025
Case Study: Targeted Advertising for Epoxy Floors USA - Revenue of $108,480 with a 20% conversion rate
The company specializes in 3D epoxy flooring installation in the USA.
Main Advertising Campaign Objectives:
- Attract customers through messages on Instagram and Facebook.
- Optimize the cost per inquiry (conversation)
- Total Conversations: 113
- Total Reach: 17,964
- Total Ad Spend: $1,122.05
- CPM (Cost per 1,000 Impressions): $20.47
- Average Cost per Conversation: $9.93
- Total Clicks: 275
- Average CPC (Cost per Click): $4.08
- Average CTR: 0.50%
- Estimated Orders (20% Conversion): 23 orders
- Estimated Revenue (Average Order: 20 m² × $240/m²): $108,480
- Profit After Advertising Costs: $107,357.95
Conclusion
The advertising campaign attracted 113 potential clients through messages at a cost of $9.93 per conversation. With a 20% conversion rate, the company received approximately 23 orders, generating an estimated $108,480 in revenue.
The total advertising budget was $1,122.05, resulting in an estimated profit of $107,357.95 after ad expenses.
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