Case: Adult Toys Store Advertising Campaign Case Study - 11.085 leads - budget spent $55.000

Store website:
https://www.goodvibes.com

Adult Toys Store Advertising Campaign Case Study

Objective:

Launch an advertising campaign to attract an adult audience to the adult toys store with an estimated lead price of $5.

Campaign Data:

• Budget: $55,425
• Cost per Lead: $5 (upper limit)
• Average Product Price: $85

Results:

1. Number of Leads:
• 55,425/5=11,08555,425/5=11,085 leads
2. Total Sales Revenue:
• 11,085 \times 85 = $942,525
3. Total Profit:
• 942,525 - 55,425 = $887,100
4. Return on Marketing Investment (ROMI):
• (942,525−55,425)/55,425×100%=1609.5%

Campaign Context:

Goal:

Attract new customers to the adult toys store and increase overall sales revenue.

Strategy:

1. Interest-Based Targeting:
• Personalized ads for users interested in intimate products, erotica, and adult entertainment.
2. Visual Advertisements:
• Creative visual ads featuring products with an emphasis on discretion and high quality.
3. Seasonal Promotions:
• Launching promotions tied to seasonal events (Valentine's Day, Halloween, etc.) to stimulate sales.
4. Social Media Campaigns:
• Active presence on social media with posts showcasing new arrivals and special offers.
5. Data Analysis:
• Regular analysis of advertising effectiveness, identifying the most successful channels, and optimizing the campaign.

Results:

The implemented campaign attracted over 11,000 leads, generating a total sales revenue of $942,525. The overall profit after subtracting advertising expenses amounted to $887,100. The ROMI reached an impressive 1609.5%, highlighting the campaign's effectiveness in attracting and converting customers in this unique market segment.

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