Alta London JEWELLERY
Our target 🎯:
The client came to the complex SMM and our goal was to bring a maximum of clients from social networks + to form a base of people with whom we could further work through mailings and promotions + to increase activity in the group and its growth.
Who we decided to work with 🧑:
- People who are interested in amulets, talismans, and protectors, following at least three thematic communities.
- Direct competitors. Jewelry workshops
- Indirect competitors Jewelry
- People interested in culture
- Cuttings by competitor group
About the project 🗺️:
- Client: jewellery store - Goal: to increase sales volume and number of subscribers - Geography: UK
The client we will take apart, in this case, is engaged in the creation of jewels from gold and silver.
Progress of work📊:
- Profile building and design
- Profile Content Filling
- Attracting target subscribers
- Launch of profile leading advertising at FB
- Launch and distribution of the campaign by target audiences groups.
- Community modeling and working with the audience
First steps 🏃♂️:
Knowing the intricacies of working with the niche jewelry, we decided to make a sales chain.
Posts were made thematic, people were redirected to personal messages of the group. It was obvious that no one would just write into the group's messages, as a result, we offered people to write "I want a gift" and get a pleasant surprise.
The gift was a 10% discount on the first order through the group messages.
Summing up 💰
We have achieved the goal and continue to work with the client.
- 701 additions to cart
- 15433 € revenue