December 4, 2022

Case: Property in Dubai

This is Kirill Anisimov, founder of the international traffic agency ANISIMOV.

We work with a foreign market and set up a target for clients from the USA, Canada, UAE, Europe with budgets from $500 to $15.000.

Given:

Real estate agency, in order to receive requests for the purchase of Dubai Real Estate. It's no secret that many people consider Dubai Real Estate as an investment.

Target:

Bring in relevant leads so that there is steady flow of potential customers.

💁‍♂️ Developed a promotion strategy, started launching:

  • Analyzed the target audience and competitors' accounts
  • Formed an offer and prepared creative content
  • Selected 2 hypotheses for promotion

During the advertising campaign, layouts were tested for a cold audience in various locations (UAE, Europe, CIS), and they were not limited.

Then we shut down the less effective audiences, optimized working creative content.

Advertisement example:

Also 2 hypotheses have been tested. At the selection stage, we chose those that brought excellent results before in this niche in order to not go broke at the testing stage.

Where did the traffic go:

Fb lead form, client landing page.

Result 📌

Thanks to phased testing, optimization and scaling, we got the following result:

Requests: 255

Price per request: $20.85

Ad budget spent: $5,315.95

If not in the subject, these are excellent indicators for the real estate sector as the price of the site being sold often reaches several million dollars.

If not in the subject, these are very good indicators for the real estate sector, because the price of the object being sold often reaches several million dollars.

📍Outcome:


Of the 255 leads, 70% started a long dialogue.

20% of them checked the sites and showed interest in acquiring the real estate.

For 3 months of work with applications, 15 transactions were made.

As per my experience, even if your ad is perfect, there is always something to improve in it

Don’t hesitate to contact me if you would like to improve the efficiency of your business.

During my 30 minute audit of your marketing we will discuss the best strategy for you, how I can help you achieve similar results and help you implement that strategy as well.

We will discuss what strategy will be best for you, how I can help you to achieve similar results and help you implement this strategy as well.

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