How to find a contractor who doesn`t drain money?

Greetings, my name is Kirill Anisimov, I am the founder of a traffic agency for real estate in Dubai - ANISIMOV. In this article I will share how to find quality traffic contractors for real estate agencies in Dubai.

First I will tell you about our agency so that you can understand our expertise and realize that we know what we are talking about:
We have been in the business of attracting clients for the real estate market in Dubai for 3 years.

In 2022-2023, our campaigns have attracted over 10,000 quality leads from all corners of the globe with a return on marketing investment of 5-18x.

We've already found what works in advertising and don't waste our clients' budgets on bundles that don't work. We have tested more than 2000 different advertising creatives on more than 10 platforms: from Instagram, Google, Yandex or Tik-Tok to YouTube, VK, Twitter, LinkedIn and other platforms.

At the moment we work only with real estate in Dubai. Among our clients there are both agencies from the top 5 and agencies that entered the market 1-2 years ago.

We don't spread out into other niches other than real estate to do the deepest marketing for our clients.
Our top priority is the transactions that our clients make when selling real estate.

Who to target?
First we need to figure out WHO we need: it could be a targeting specialist, a contextologist, a cold calling broker, an SMM person, or a marketing director in general.

How do we figure out who we need? Usually we do it with the help of decomposition.

Let me give you an example when a client comes to us:
If there is a request for 100-1000 unqualified leads - we can close them with targeting.
If there are requests for 1000 qualified leads, you can't close them with targeting alone: you need context, targeting, SMM and other methods like Property Finder and others.

*Unqualified leads are people who left a request on the site.
*Qualified leads are people who left an application on the website, then our qualification department calls them in, warms them up and passes them on to the broker.
When we understand the volume of leads we need, have calculated the sales funnel and ROI - we will realize how much we are willing to pay for it. On average, an NA can pay up to 20% in marketing for a completed deal. Let's say if the deal is for $400,000 and the commission is $16,000, it's comfortable to allocate up to $3000 for traffic.
Next, we need to find contractors who have already successfully implemented such budgets and ideally in the same niche.
How to find contractors and how to choose?
The easiest solution is to ask friends and acquaintances, but I think everyone has done it or is going to do it.
The second way, go to search engines and leave an application on 5-10 sites at once.
The third way, freelancer exchanges from kwork.ru to upwork.com.
We post vacancies with our criteria and candidates with experience come to us.
Fourth, post a job on sites where people are looking for work and collect resumes.

When we talk to 10-20 contractors we will clearly see who really understands what they are doing and who is talking numbers out of their head and not sure of anything.

The ideal scenario is to choose 3-5 contractors by criteria: niche experience, results, testimonials, cases, service.
Give them a test budget for 1-3 days and take those who show the best result. And the result is not in money, but in the quality and volume of applications.

In this way, we immediately hire specialists who have produced results.

And what to do if there is no result?
Either repeat the whole cycle again, which means we need to change the selection criteria.
Or give more budget to the best, if you realize that it was not enough.

Conclusion:
Finding marketers who won't blow the budget is a whole process that will have a lot of mistakes at first. This is where we need to decide, do we want to test and spend money on it or do we want to get guaranteed results on a contract?

For example, we see this problem when clients are afraid because they don't know what result they will get. That's why we have one of the CPQL areas where we bring people who are really interested in buying real estate in Dubai within a certain time frame at a fixed price.

As many people, so many opinions and the decision is yours to make. But if you are now in search of an advertising contractor for Real estate in Dubai - I guess we can be of great help to you.