Why is it as 3 times more expensive to buy leads as to work with a marketing agency?
In recent years the Dubai real estate market has shown rapid growth, attracting investors and buyers from all over the world. In such a competitive environment it is important for real estate agencies not only to attract new clients, but also to do it efficiently and economically. Many agencies are faced with a choice:to buy ready-made leads or to invest in cooperation with a marketing agency. Let's consider why the second option is preferable
Buying leads seems like a quick solution to get potential customers, but this solution comes with a number of problems.
Disadvantages of buying leads
Firstly, when buying leads, the agency receives general contacts that do not always correspond to their target audience. Not from the countries that we would like, and in general they just left a request, not knowing to whom.
Secondly, the cost of such leads is often overestimated and there is no way to work on reducing it. For example, the standard cost of a lead, if you just buy leads, is $25-30, while campaigns created with a marketing agency could reduce this cost to $10 per lead.*
Advantages of Working with a Marketing Agency
Target Audience: Working with a marketing agency real estate agencies get the opportunity to customize advertising campaigns for their specific objects, for the offers they need and develop their brand. This attracts interested customers who are ready to buy.
Cost Optimization: Marketing agencies constantly analyze and optimize advertising campaigns in order to reduce the cost of an interested lead. This allows real estate agencies to save significant money on marketing. Buying 1000 leads for $25, you pay $25,000. Working with an agency, you pay for the work and for $ 25,000 you will receive 2,500 leads that go exactly to your offer with your logo and brand.
Integrated Approach: Marketing agencies offer comprehensive solutions that include not only attracting new leads, but also working with the existing customer base through mailing lists and retargeting.
This allows not only to reduce the cost of the lead, but also to increase the number of warm contacts. When you have a lead database, it is important to constantly interact with it. We have special tools that allow you to reduce the cost of warm leads by 2 times using database work. Thus, when we look long-term we get 2 times more warm leads than if we did not work with the database and get 2 times more sales.
90% of agencies forget about their database after 1-3 months, but as practice shows, it is after this time that these leads are bought with others.
Cases and Results
Our experience shows that investments in quality marketing pay off.
In 2023, we generated 65,000 leads for our clients, which led to the sale of 739 apartments.
With clients with whom we have been working for more than a year, thanks to our work, the conversion from lead to sale was 2% per year, which is an excellent result for the real estate market of Dubai.
If we count the payback then we pay off the marketing budget from 8 to 16 times.
Long-Term Strategy and Individual Approach
We believe that success in the real estate market depends not only on the number of leads attracted, but also on the quality of these leads and their processing strategy.
Working with us real estate agencies get not only instant access to high-quality leads but also the opportunity to build a long-term strategy for attracting and retaining customers. And this gives the greatest results.
Conclusion
The choice between buying ready-made leads and cooperating with a marketing agency is important for every real estate agency in Dubai.
Considering the long-term benefits such as budget savings, brand development and working with the base working with a marketing agency is the most effective strategy for the growth and development of your business.
Look out for more
If you want to get advice on how to get leads who buy real estate with a payback of 8-16 times, write to us on WhatsApp: https://wa.me/79301563098