Case Study — Building Direct Sales from Scratch — Revolt Group, Bali, Indonesia

Objective

To launch direct sales of development properties (villas, apartments, commercial real estate) tailored to different audience segments.

Target Audience

Professional Investor
Men or women aged 35–55, fluent in Russian and English. Reside in Russia, the CIS, Turkey, the UAE, Indonesia, Malaysia, Singapore, or developed European countries. Income from $10,000 per month or capital from $500,000. Experienced investors, often engaged in a variety of products and formats. They seek projects purely for yield, with legal transparency and minimal involvement. They prefer secure assets with clear management, have realistic market expectations, and are portfolio investors with interests spanning international funds, venture capital, philanthropy, banking products, real estate, equities, crypto, IT and AI. Frequently travel, rarely attend public forums or summits, and place a high value on family.

Emotional Investor
Women or men aged 30–45, fluent in Russian and English. Live in or frequently visit Indonesia, Singapore, Malaysia, the UAE, or Thailand. Income from $4,000 per month or capital from $135,000. Often come through friends’ recommendations or via attractive visuals online or from influencers. Attracted to Bali and wish to invest in a project that is unique, beautiful, and easy to understand. Typically digital nomads, online business owners, or influencers. Interested in eco-lifestyle, surfing, yoga, tennis, festivals, and creativity. They see property in Bali as both a home and an income-generating asset.

Property for Own Use / Living
Men or women aged 35–55, fluent in Russian or English. Income from $3,000+ per month or capital from $40,000. Looking for a home abroad or already living overseas. Consider Bali as a place to settle. Value stability, security, and simplicity above all. Investment is a secondary motive. Interested in self-development, often run their own business or work remotely (freelance), travel the world, and pursue sports.

Promotion Channels

• META (Facebook/Instagram) — the primary source of lead generation.
• Google Ads — short-term test campaigns.
• Telegram placements — targeted posts in niche channels.

Definition of a Qualified Lead

• Expresses interest in real estate investment in Asia (including Bali and Thailand).
• Provides more than two meaningful responses during communication.

META — Facebook / Instagram (results over the past 3 months)

• Budget: $4,000–6,000 per month
• Average leads: 400–600 per month
• Conversion rate: ~25%
• Qualified leads: 125–150 per month
• Average CPL: $4–13
• Cost per qualified lead: $20–50

Creative Examples

The latest creatives for the Tennis & Padel share offering project (both video and static formats) are available via the link.

https://drive.google.com/drive/folders/1BlOU4cMFBrrMvdw-DxQUlfy5-1TnYkWW?usp=sharing

Creatives for Villa/Apartment Sales and Rentals.

Video and static materials are available in the designated folder.

https://drive.google.com/drive/folders/1n8B5lbFCow2h_DqR6uzSIVsz4turgjbv?usp=sharing

Creative Insights

• Static creatives delivered the best results in terms of CPL.
• “Imperfect” creatives and visuals featuring animals attracted the most attention and generated the highest number of leads.
• Key insight: so-called “imperfect” creatives proved highly effective, highlighting the importance of testing unconventional approaches.
• Video creatives achieved strong reach and viewership. Although they generated fewer leads compared to static formats, they remain a crucial element of the strategy as they:
• enable hypothesis testing,
• boost engagement,
• counteract the faster “burn-out” of static creatives.

Sample Campaign Group Report (9–20 August)

Top 5 Countries by Number of Leads

• Indonesia — 38
• Ukraine — 34
• UAE — 29
• Brunei — 11
• USA — 10

Age Distribution

• Highest number of leads from the 25–34 age group
• Followed by 34–44, then 18–24
• Most campaigns targeted the 18–45 age range

Key Interests

• Luxury real estate
• Passive income
• High-net-worth individuals
• Sports investments
• Tennis
• Resort investments
• Investment strategy
• General investments
• Property investment
• Investor audience
• Real estate assets
• Return on investment
• Business investments

+ No interests (broader audience targeting)

Report on the Advertising Campaign for the New Offer — Sale of Shares in the Tennis & Padel Club - $40,000

Analysis period: 9–31 August (from the launch of the offer)

Key Findings

• Average cost per lead — $11
  A strong market indicator, particularly given the launch of new campaigns and the sharp increase in budget. Despite scaling, the CPL remained within optimal levels.
• Average cost per qualified lead — $46
  This figure is below market benchmarks, reflecting well-structured campaigns and an effective lead generation funnel.
• Average conversion rate — 25%
  In line with market averages. It is important to note, however, that the sales team struggled to manage the lead volume, which resulted in less effective processing. With proper lead management protocols, conversion could increase to 35–40%.
• Scaling factor
  As lead volume rises, conversion rates may naturally decline. Nevertheless, even accounting for this, campaign performance remains competitive and stable.

Sample Screenshots from One of the Business Portfolio (BP) Dashboards

Overall Metrics (9–31 August)

• Total budget: Rp56.9 million (≈ $3,600)
• Total leads:
• Directly recorded: 513
• Additional: 1,477 link clicks (potential indirect leads via traffic)
• Cost per lead (CPL):
• Across the main active campaigns, CPL ranged from Rp69K to Rp211K (≈ $4.5–13.5)
• Most effective campaign: “Wide Geo NEW CREO 13.08 eng” — Rp69,372 per lead (≈ $4.5)
• Most expensive campaign: “TENNIS UAE NEW CREO 13.08 eng” — Rp211,406 per lead (≈ $13.5)

Conclusions

The campaigns achieved strong reach (308K users, 803K impressions) and delivered consistent lead generation. The average cost per lead — $4.5–13.5 — falls well within market benchmarks and meets the set CPL objectives.

Google Ads (Sample Campaign)

This traffic channel was focused on promoting the sale of apartments and villas in Bali.

The campaign ran for a short period, as the company decided to reduce the overall advertising budget.

Search keywords used:

• Bali buy apartment
• Bali buy housing
• Bali buy real estate
• Bali buy villa
• Bali investments
• Bali real estate buy
• buy apartment Bali
• buy apartment in Bali
• buy apartment in Bali cheap
• buy apartments Bali
• buy apartments in Bali
• buy house Bali
• buy house in Bali
• buy house in Bali cheap
• buy house in Bali near the sea
• buy house on Bali island
• buy house price in Bali
• buy housing Bali
• buy housing in Bali
• buy housing in Bali prices
• buy real estate Bali
• buy real estate in Bali
• buy real estate in Bali cheap
• buy villa Bali
• buy villa in Bali
• buy villa in Bali ownership
• buy villa in Bali price
• buy villa in Bali prices
• buy villas in Bali
• buying a house in Bali
• buying housing in Bali
• buying villa in Bali
• investment in real estate Bali
• investments Bali
• investments in Bali
• investments in real estate Bali
• real estate in Bali buy cheap
• real estate in Bali buy prices
• real estate investments in Bali

Sample Quiz (Test)

Questions

1. What is your primary reason for purchasing property in Bali?
• Investment / Rental income
• Personal use
2. What is your budget for purchasing property?
• Up to $100,000
• $100,000 – $300,000
• $300,000 – $500,000
• $500,000 – $1,000,000
• Over $1,000,000
3. How long do you plan to stay in Bali?
• Less than 6 months
• 6 to 12 months
• Long-term stay
• Frequent visits
• Permanent residence

Sample Report for the Period 13–23 February 2025

Campaign Summary

• The campaign was launched in test mode and ran for several weeks.
• Total spend for the period: $48.33 (monthly budget plan — $250).
• Number of leads: 4 (cost per lead — $12.08).
• Qualified leads: 1 (cost — $48.33).
• Even with a small traffic volume, conversions were achieved and the mechanics successfully tested.
• The main limitation was the budget reduction, which prevented campaign scaling.

Telegram Placements (Posts in Targeted Chats and Channels)

1. For testing, two niche channels focused on tennis and padel were selected.

• Placement cost: 6,000–9,000 RUB (≈ $60–90)
• Leads were directed straight to the Head of Sales’ Telegram account.

2. Content format — a post accompanied by an image that had previously delivered the best results on META.

Original Post (in Russian)

🔥 Invest in the Fastest-Growing Sports and Leisure Sector

🗣 MATCH Premium Racquet Club — the first complex in Bali to feature both tennis and padel facilities.

▪️ 4 padel courts and 2 tennis courts with professional surfaces, lighting, and ventilation ▪️ Comprehensive infrastructure: healthy food restaurant, swimming pool, spa, and chill-out zones ▪️ Training and coaching: experienced coaches, masterclasses by renowned tennis players ▪️ Event organisation: tournaments and training camps, including junior competition preparation ▪️ Additional services: premium equipment rental, sportswear showrooms, partner privileges

Who is it for? For those seeking stable passive income with a clear diversification model to grow personal capital.

Why this project? This niche offers high income potential: padel and tennis are especially popular in Bali among expats and tourists.

• Padel is the fastest-growing sport in the world.
• Tennis ranks fourth globally in popularity. All combined in one project — MATCH Premium Racquet Club by REVOLT GROUP.

📲 Contact us to receive project materials and explore investment opportunities. Send the message “Tennis in Bali” to connect _____.

3. After 24 hours, feedback was received from the Head of Sales.

Test Results

• Total leads received: 10
• Qualified leads: 6 (conversion rate — 60%)
• Cost per qualified lead: RUB 1,100 (≈ $10)
• Zoom meetings held: 2
• Additional Zoom meetings scheduled: 3 (including one follow-up)
• Overall conversion to Zoom meetings: 25–30%

Recommendations

In future campaigns, it is important to include more specific details, such as:

• the minimum entry amount,
• projected returns,
• and to test a more engaging post format based on competitor analysis (example attached below).

At the request of management, this information was not included in the original post. However, if concrete figures (e.g. share price and ROI percentage) had been mentioned, it would likely have generated significantly more leads and Zoom meetings.

Example of a promotional approach for greater audience engagement:

Original Post (in Russian)

A Typical Morning of an Investor in Bali

You wake up to the gentle rays of the sun in your bedroom. Leisurely head to the kitchen, make your favourite coffee, open your laptop and… in your inbox is a fresh report from the management company:

▪️ Court occupancy — 85%
▪️ Two padel tournaments held
▪️ Monthly income — $6,500
▪️ Upcoming weekend — events and masterclasses with an ATP player
▪️ Your privileges: 25% off SPA and dining at the club, an invitation to an exclusive investor gathering

You are free from all routine and operations: no management issues, no tenant searches, no client administration, no utilities to handle — you simply own a share of Bali’s most premium tennis club.

🔸 And this is not a dream. This is a real project by Revolt Group. Entry from $40,000 with notarial certification, transparent reporting, and returns of up to 30% per annum.

Padel is the fastest-growing sport in the world, while tennis ranks fourth in popularity. All of this in one place — Premium Tennis & Padel Club by REVOLT GROUP.

📲 Contact us to receive project materials and reserve your investment opportunity. Send “Tennis in Bali” _______

General Conclusions

• The lead generation system has been successfully built from scratch.
• META remains the key channel with optimal CPL.
• Google Ads has shown strong potential and is recommended for scaling.
• Telegram placements deliver high-quality leads but require clearer offers (entry sums, ROI figures) and more creative presentation to minimise “banner blindness” among channel subscribers.