Facebook and Instagram Ads for an online school of IT and Digital skills

School of IT and digital skills launching a course about SCRUM.

The launch was made with a webinar funnel.

So the idea was to generate traffic on a landing page with the information about the webinar and a registration form.

Audience: Serbia

The advertising campaign worked for 10 days.

Ad creatives: video format

Spent 155 Eur.

Registrations: 300.; 0.5 cents per lead.

The advertisement campaign was during the busiest and most expensive time of the year, before Christmas. Still, we managed to achieve great CPAs.

Can’t provide sales information. But can say that the webinar was successful and the client was very happy with ROAS.