Facebook Ads for an account on psychology
Freefromhabit - blog on a rather narrow and specific topic from the field of psychology (BFRB - Repetitive Behavior Focused on the Body)
At the start of advertising - 471 subscribers
Goal
Attracting followers to the Instagram account.
Challenges
Very narrow topic, even people who have this problem may not know its exact name.
Facebook restrictions on the use of personal characteristics/words
Advertising to similar audiences yielded few results. Although the subscribers were not bots (they left comments / wrote in Direct), many had a separate profile that they used only to subscribe to this topic, it was empty, no sharing interests or any other information which could have been used by Facebook.
Advertising campaign worked: 14 days
For the layouts, graphics were used in the story format.
An example of the most successful layout:
Results
Spent: 172.93 €
Subscribers: 156 € 1.1
Contacts
Valentina Mikhaylova, Digital Expert
Instagram: https://www.instagram.com/sentiencelab
Telegram: https://teleg.run/valentina_sentiencelab