How to avoid SPAM on your Shopify store

I know that you lose a lot if your emails are moved to the spam folder. I’ve just prepared some simple methods that really work to fix it.

First, I’d recommend checking where your emails move. I use www.mailgenius.com, but there are a lot of different solutions.

So, let’s start from easiest to hardest ways

1) Add a TXT record to your DNS of the domain

TYPE: TXT

NAME: @

CONTENT: =spf1 include:shops.shopify.com ~all

2) Build a stronger reputation of your email account using Mailwarm (www.mailwarm.com). It’s the greatest tool that builds real interactions with your email. It helps raise your reputation and avoid a spam folder.

3) Setup a CAPTCHA to your Shopify store. I guess you know when low-quality traffic from nowhere tries to make a purchase or leave a message in contract form.

4) Check your deliverability metrics.

Open rate (>15%)

Click rate (>1.5%)

Bounce rate (<0.8%)

If your metrics show a bad result try to change content and launch the A/B test to see what emails customers open better.

5) Use a dedicated domain. If you have a lot of customer emails you should use a dedicated domain. You will win in long distance.