A case study of how we built a sales funnel and earned almost $4 million🍋 with a ROI payback of 3145% in our company
We need investments, a properly created product, a deep understanding of the target audience and competitors, and only then will we be able to make the planned result!
I made a mistake in one of the launch stages — I lost everything.
In this case, I want to show the logic of launching million-dollar projects and how my team and our chief expert created something that at the moment brought us $4 million in 3 months on such products:
→ 1) Sale of lead generation services
→ 2) Selling seats in a reality show
→ 3) Sale of franchises
→ 4) Resale of company shares
In January, my team and I set a goal - to earn $4 million in 3 months and tell about it publicly in front of our entire audience. And also what actions were taken to achieve such a result.
We showed all this information in a closed telegram group, you could get into it by paying only $ 6.67. They showed how we bought advertising, how we recruited subscribers and applications for our products, how we worked with bloggers. They showed all the figures, how much each subscriber costs and how much an application for all products costs. How the team works, what budgets we spent and how we turned every $1000 into $30,000.
Stage 1 - Traffic to a closed group on a reality show
We connected 3 traffic sources: Instagram, Vkontakte and Yandex and started pouring budgets on the telegram bot. After subscribing to the bot, a chain of warming letters was made and a paid subscription to the telegram group was closed at a cost of $ 6.67.
4 booster funnels were used in bots for each traffic channel with a chain of warming up letters .Putting the squeeze on each channel was used .:
Subscriptions to the bot - 15463 people
The number of sales to the closed channel is 2700
Sales of the reality show - 1,347,644 (We did not sell it anymore, we did a test, we will also share our conclusions at the end)
Stage 2 - Monetization of subscribers in our closed channel
The next stage in this difficult funnel is the monetization of subscribers of our closed group into two stages:
- sale of the "Traffic Formulas" franchise
- sale of lead generation services
This was done with a series of posts and broadcasts for 3 months and additional traffic, again from facebook/Yandex/Vkontakte
Lead generation services - $2 693 501
We took only key clients with whom we worked and who joined, as well as cashbacks from VK are included in the revenue, our partners pump the advertising budget in VKontakte and it pays us up to 27% back.
It was possible to do more, the problem is probably that we do not sell our services very cheaply, while doing our job better than anyone in the market, and sometimes we mess up, but we admit mistakes, while the % of shoals is extremely low
Therefore, here it is necessary to do just))) Raise the check X2 and that's it ... + give additional bonuses to customers, this will help us make startups that we buy.
By the way, if we take the turnover across the entire network, together with the franchise and advertising budget, then the entire network makes an average of 750 million rubles a month, soon we will do analytics and bring it to public access, you will see how our network makes almost a billion a month. It's bad that we can't spend all this money through 1 checking account yet, due to the fact that we will get VAT, so each franchazi spends through its own companies or sole proprietors, we only get cashbacks and leave% of the submitted applications.
But when we find a way to spend through a central checking account, we will immediately be worth half a billion dollars, since our annual revenue will be about the same half a billion.
Franchise sales - $679 087 (From February 1 to May 01) - Here we could make a lot more sales. Why didn't they? The reason is the capacity of the company, when we sold almost 100 franchises in a month, we needed to greatly increase the team, hire service managers, increase the team of mentors, this is not so easy to do, quality is important to us, not quantity.
That is, if we continued to sell and sell, then our support department would simply burst and there would be a lot of negativity, we had this a few years ago, because we began to treat our partners with trepidation and devote maximum time to each franchisee so that everyone would have a result in profit.
Sales of this reality show - $16 845
Conclusions on reality - it was definitely worth it. When a person pays a small amount, he becomes much more loyal than when a person pays nothing. Take at least $2 from your future customers, make a TOP for them and the conversion to the sale of your products will soar at times.
It's just that this withdrawal will pay off your $6 millions of times if you apply it.
Five deals on the resale of shares in the company - $315 000
It's even labeled to explain. We bought several shares of companies at the same price, sold them with a margin of 300%. I told the group about Investments.
Instagram Facebook, Vkontakte and Yandex. In total - $3 704 434 for 3 months with investments in traffic of $114 150 for the purchase of traffic in Telegram, Instagram/Facebook.
The payback percentage is (ROI) - 3145%
Total: $3 704 434 for (in 90 days)
In general, on the one hand, not bad, on the other hand, we failed the goal we set! At the moment, we already know where we had mistakes and very soon we will launch a new reality show, where we will take into account old mistakes and achieve our plan 100%.