Getting Businesses Ready for Digital Marketing
Why digital marketing?
Digital marketing does not need to be introduced. It has become a so prevalent term that any layman with no knowledge of business strategy will easily recognize it. The questions often raised are, how is digital marketing so widespread? Why to choose digital marketing? The answer is quite simple. The main reason for the growth of digital marketing to such a large extent is the advent of the digital era. Increased affinity of people towards their personal digital devices and services has strengthened and boosted Digital marketing. The main advantage of Digital marketing is absolutely minimal or zero initial investment. The difference between traditional and digital marketing strategy is simple. The marketers can control marketing campaigns more effectively by using digital channels.
Traditional marketing vs Digital Marketing: Many customers consider the traditional marketing techniques boring. Thus, they tend to avoid tedious interactions in the name of marketing. Digital marketing is rather a ‘fun-filled’ approach compared to boring old marketing strategies which involved salesmen repeatedly hounding potential customers. As almost everybody takes care to represent themselves in various online platforms, marketing various products and commodities has never been easier. Moreover, the advent of digital marketing is supported by various sellers who tend to market and sell their products online. Logistics is the only physical part. Nowadays, digital marketing techniques are elegant and simple compared to cumbersome and conventional marketing.
Defining a Digital marketing strategy: A digital marketing strategy is a plan which helps marketers to understand the best digital channels to exploit for achieving stipulated business goals. Designing a digital marketing technique is a very intricate process. There are several things to consider while formulating a strategy and determining channels to use. The marketers have to allot manpower, monetary inputs and time for the opportunities which are ideal for them. The marketing strategy must also be designed to get the maximum results.
Most naïve strategy planners make a mistake by trying to use too many channels at the same time. This causes problems in effectively controlling all the channels at the same time. At the end, the results are practically nil. This is possible due to the lack of expertise in running a digital marketing campaign or the lack of devoted resources. Common misconceptions:
As the digital marketing is a new term, many people tend to have a lot of misconceptions about it. Hence a lot of ambiguity arises due to people confusing digital marketing for similar sounding concepts.
The main confusion arises between digital and internet marketing. These are not the same thing. Internet banking is a subset of digital marketing. Internet marketing is done via blogs, emails, social media, content marketing, mobile marketing etc. On the other hand, digital marketing can be done via other channels as well.
Another often confused terms are the social media marketing and digital marketing. As stated above, social media marketing is again a subset of digital marketing. If the marketing team has strong social media presenters, then they can use it to advertise and market themselves.
Many universities have listed digital marketing as a particular domain of expertise. The value of skilled marketers is well versed in modern digital marketing techniques. They have the potential to be the game changers of tomorrow. The knowledge of digital marketing can be an impetus for aspiring managers and businessmen of future.
To know more info on digital marketing course
For more info : ExcelR - Data Science, Data Analytics, Business Analytics Course Training in Mumbai304, 3rd Floor, Pratibha Building. Three Petrol pump, Opposite Manas Tower, LBS Rd, Pakhdi, Thane West, Thane, Maharashtra 40060209108238354