The global Digital Intelligence Platform Industry can achieve an approximate growth rate of 20% during the forecast period 2017-2023, asserts Market Research Future (MRFR).
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The worldwide Digital Intelligence Platform Industry has been segmented in terms of component, touchpoint, organization size, and vertical.
The component segment includes energy optimization, analytics and data management. The growing need to acquire real-time customer data in order to make the needed decision on a digital platform backs the market growth. Digital intelligence platforms provide numerous benefits to businesses by giving real-time business insights.
Depending on the touchpoint, the market can be considered for social media, mobile, web, email, kiosk, company website, and others.
As per the organization size, the market can be split into small and medium enterprises and large enterprises.
Vertical-wise, the market includes healthcare, BFSI, retail and e-commerce, IT and telecommunication, public sector, travel, and others.
Some of the significant companies competing in the worldwide Digital Intelligence Platform Industry are SAS Institute (U.S.), Google, Inc. (U.S.), Mixpanel (U.S.), IBM (U.S.), Adobe Systems (U.S.), New Relic (U.S.), Webtrekk GmbH (Germany), Evergage (U.S.), Cxense (Norway), Optimizely (U.S.), Localytics (U.S.) to name a few.
Top Drivers and Key Barriers
To optimize customer engagement across channels and gather accurate insights, businesses are now frequently adopting digital intelligence platform that offers end-to-end insight of customer interactions across touchpoints for measuring the performance of marketing campaigns across apps, websites, and other platforms. The digital intelligence platform makes use of big data with the aim of evaluating customer behavioral patterns offer personalized services to improve customer interaction.
A number of organizations across the globe are adopting digital intelligence platforms, primarily to optimize customer experience & engagement within their marketing cloud platform framework. Digital intelligence platforms also offer advanced analytics solutions that can be used along with a mobile engagement platform to help enhance mobile applications as well as messaging and also analyze the impact of a marketing campaign. Also, these digital intelligence platforms mix insights as well as predictive analytics to provide scalability along with speed for data processing for customer analytics and optimization.
Surge in the number of mobile devices and emergence of cloud-based technologies seem to be working in favor of the market. These factors are also complemented by the rising use of e-commerce and other online platforms that benefit the Digital Intelligence Platform Industry. In addition, developments in customer tracking technologies that are integrated with analytics aid businesses in generating key business insights.
Adobe Systems, a renowned digital intelligence service provider, is currently developing its AI to detect any Photoshop manipulations. This move has been implemented by the company given the fake visual contents that are emerging frequently on the web.
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The global Digital Intelligence Platform Industry is studied for Asia Pacific (APAC), North America, Europe, and Rest of the World (RoW).
North America stands out as the most the profitable market for digital intelligence platform. The region is known for being an early adopter of digital technologies and boasts of advanced infrastructure capabilities. These factors have boosted the adoption rate of digital intelligence platforms in the region to a great extent. The hike in the number of users of mobile devices, surging use of social media analytics, and rising popularity of online commerce will stimulate growth of the Digital Intelligence Platform Industry in the region.
Europe could achieve the fastest growth rate during the given timeframe, thanks to the rise in the use of smartphones along with increasing internet penetration. Rising number of customer retention activity, increasing focus on social media analytics and personalization coupled with the need for optimizing digital experiences across all touchpoints enhances the market growth in the region.
APAC, in recent years, has been making extensive use of digital intelligence platforms for the improvement of business processes, product, facilitating customer engagement as well as retention activities. Surge in the number of mobile devices users combined with growing prevalence of online commerce has done wonders for the APAC Digital Intelligence Platform Industry.
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