SPORTS & FITNESS APPS MARKET ANALYSIS

Sports and Fitness Apps Market Report, by Application (Health Monitoring and Activity Tracking & Monitoring), by Platform Type (iOS, Android, and Windows), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Size, Share, Trends, and Forecast 2019- 2027

Earlier, access to fitness programs was limited to fitness clubs and centers. However, it has increased in the recent past, due to adoption of smartphones among individuals. This in turn is expected to boost growth of the global sports and fitness apps market over the forecast period. Moreover technology integration in wearable devices is also expected to boost the market growth. Mobile apps can be integrated with fitness trackers and smartwatch that offer various benefits such as activity tracking and distance measurement with the help of GPS technology. However, lack of compatibility with wearable devices and lack of standardization may lead to integration issues with fitness apps, which can be one of the restraining factors that can hamper growth of the global sports and fitness apps market during the forecast period.

Market Dynamics

Increase in smartphone penetration and rising health awareness among individuals are the major factors driving the growth of global sports and fitness apps market. According to PCMag report, workout and weight loss apps are the most popular apps that are widely used among individuals that accounts for around three fourth of all the fitness app sessions. This trend is attributed to use of wearable devices such as fitness bands and smartwatch that encourage individuals to track their daily exercises and monitor weight. This trend is expected to gain traction in the near future. Furthermore, several fitness app developers and wearable device manufacturers in the global sports and fitness apps market are focused on adopting collaboration and acquisition strategies. Moreover, many companies are funded by venture capital firms, in order to increase their offerings and expand their presence in the global sports and fitness apps market. For instance, in May 2019, Future, an app-based personal trainer and nutrition service provider, raised around US$ 8.5 million, which was funded by Kleiner Perkins, a venture capital firm.

Key features of the study:

  • This report provides in-depth analysis of global sports and fitness apps market size (US$ Million), and compound annual growth rate (CAGR %) for the forecast period (2019– 2027), considering 2018 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
  • It profiles leading players in the global sports and fitness apps market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
  • Companies covered as part of this study include ASICS Digital, Inc. (The ASICS Runkeeper), Azumio Inc., Fitbit, Inc., Freeletics, Garmin Ltd., Jefit, Inc., Nike, Inc., Runtastic GmbH, Polar Electro, Under Armour, Inc., Wahoo Fitness, and others
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launches, product upgrades, market expansion, and marketing tactics
  • The global sports and fitness apps market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global sports and fitness apps market

Detailed Segmentation:

  • Global Sports and Fitness Apps Market, By Application:
    • Health Monitoring
    • Activity Tracking & Monitoring
  • Global Sports and Fitness Apps Market, By Platform Type:
    • iOS
    • Android
    • Windows
  • Global Sports and Fitness Apps Market, By Region:
    • North America
      • By Application:
        • Health Monitoring
        • Activity Tracking & Monitoring
      • By Platform Type:
        • iOS
        • Android
        • Windows
      • By Country:
        • U.S.
        • Canada
    • Europe
      • By Application:
        • Health Monitoring
        • Activity Tracking & Monitoring
      • By Platform Type:
        • iOS
        • Android
        • Windows
      • By Country:
        • U.K.
        • Germany
        • Italy
        • France
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • By Application:
        • Health Monitoring
        • Activity Tracking & Monitoring
      • By Platform Type:
        • iOS
        • Android
        • Windows
      • By Country:
        • China
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • By Application:
        • Health Monitoring
        • Activity Tracking & Monitoring
      • By Platform Type:
        • iOS
        • Android
        • Windows
      • By Country:
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
    • Middle East & Africa
      • By Application:
        • Health Monitoring
        • Activity Tracking & Monitoring
      • By Platform Type:
        • iOS
        • Android
        • Windows
      • By Country:
        • GCC Countries
        • Israel
        • South Africa
        • Rest of Middle East & Africa
  • Company Profiles
    • ASICS Digital, Inc. (The ASICS Runkeeper)*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments/ Updates
    • Azumio Inc.
    • Fitbit, Inc.
    • Garmin Ltd.
    • Nike, Inc.
    • Freeletics
    • Jefit, Inc.
    • Polar Electro
    • Runtastic GmbH
    • Under Armour, Inc.
    • Wahoo Fitness
    • Others

“*” marked represents similar segmentation in other categories in the respective section.

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