Fast Video Production Guide

Types of content

1) Employee videos

2) TikTok videos

3) Faster than ads

4) Fast Co-marketing videos

5) Photography

6) 3D videos

Table of contents:

This document is created as a guide to all Fast video content. It explains how each type of content is created, used, stored and who takes part in the creation process.

Content locations:

Video content: https://drive.google.com/drive/folders/1Z_snaJ0Y2C7757VPQte7_nZgJaLJrkp8?usp=sharing

Brand assets for videos (UI animation template, End card, Music, etc.):
https://drive.google.com/drive/folders/1Z_snaJ0Y2C7757VPQte7_nZgJaLJrkp8?usp=sharing

Photography: https://drive.google.com/drive/folders/1W4BxM7nVFaF8zy947_WEjL7JxSM7ZMbG?usp=sharing

Software used in the production process

Da Vinci Resolve 17 Studio

After Effects

Cinema 4D

Octane Renderer

1) Employee videos

Description

Employee videos are used to showcase Fast staff and company culture.

Production process:

1) Pick an employee
2) Set up the production date and location with the employee
3) Send the questions to the employee
4) Film the content
5) Synchronize se the multicam videos and edit the rough cut
6) Pick the soundtrack
7) Render the titles (AE file Fast Employee Titles)
8) Add the sound filters to clean up the noise and make it sound better
9) Adjust the sound track levels. Make sure the voice track is at -5 to 0 dB level and the soundtrack does not interfere with the voice track.
10) Edit the final cut and add the end card. The final video should be no longer than 1 minute long. So pick the best answers.
11) Upload the file to the Employees video folder on G Drive

Crew:

Vlad - Production manager, Director, Camera Operator, Video editing manager
Nikita - Video editor
Matvei - Video editor

Camera operation / Filming process

1) Set up Aputure 300d light with Dome
2) Set up 2 cameras set to 4K 30fps recording mode, shutter speed 1/60, 5500K temperature, Open the aperture to the maximum (the lower the better, get that bokeh)
3) Set up 2 microphones: Rode Video NTG and Rode LAV Mic. Make sure the in-camera sound recording level is set to 1. Use headphones to monitor the sound.
4) Record all the answers in 1 take while asking the questions.
5) Right after the shoot - drop off the files onto the computer and back it up in the Google Cloud

Employee questions:

1. Introduce yourself
2. What’s your role at Fast?
3. What’s your background?
4. Where are you located?
5. What companies did you work at before Fast?
6. Why did you decide to join Fast?`
7. How did you find out about Fast?
8. Are there any assholes at Fast?
9. What’s the future of Fast in your opinion?
10. How big do you think is the opportunity for career growth at Fast?
11. What’s the fun part about working at Fast?
12. What is the most interesting thing you are working on right now at Fast?

2) TikTok Videos

Description

TikTok videos are harder to produce as each of them needs to be planned throughly before the production. They are used as a fun and entertaining way to showscase Fast checkout on socials.

Crew

Creative director - Vlad

Camera operator / Videographer - Vlad

Video editor - Vlad

Production process

1) Come up with the idea for the video. At this point you should already see how the video will look in the end, so you can take under the consideration the editing process when shooting the video.

2) Schedule the date for the production, find the actors / assistant

3) Set up the lighting

4) Film the main footage. Record everything in 4K 10-bit, Vertical camera orientation. The footage needs to be filmed in multiple takes so you have what to choose from. When recording the video - you need to see how it will look after it is edited, and if you think it does not look good - reshoot it right away.

5) Film the secondary footage. TikTok videos produced for Fast usually have a phone with Fast Checkout button being clicked. For this you need to open the page with the right product and the Fast Checkout button on it and film the button being clicked on Blue Chroma Screen.

6) Edit the footage together. Remove the Chroma screen background from the phone footage

7) Seamlessly stitch all the videos together

8) Color grade everything so it looks smooth

9) Render

3) Faster than ads

Description

Faster than ads compare the speed of Fast Checkout to other things that happen quickly. For example, cutting an avocado, opening a soda, tying your shoes, etc. The ads are produced in 3 formats: 4x5, 16x9, 9x16.

Crew

Creative director - Vlad

Videographer / Camera operator - Vlad

Video editors - Vlad, Nikita

Production process

1. Come up or pick an idea for the video. It needs to be something that happens quickly.
2. Find an actor and set up the date to shoot
3. Write the script for the video
4. Order the voice over with Erika
5. In the studio - set up the Aputure 300d light and white background
6. Make sure the object is centered in the middle of the frame
7. Set up the camera: 4K resolution, 30fps, 5500K temperature, 1/60 shutter, f2.8 aperture, Slog3-cine color profile, 10-bit depth.
8. Record the action. Make sure to do at least 3 takes. Make sure the footage looks visually appealing.
9. Back up the footage

Editing

1. Create and render the UI animation that goes inside the phone. Use THIS file for After Effects.
2. Insert the animation into the pre-shot and pre-composed footage (Download these files for Davinci Resolve 17)
3. Render the video
4. Compose the video again though the "Final file" tab in the file from point #10
5. Render the final video

4) Fast Co-marketing Videos

Description

Fast co-marketing videos are used to showcase that Fast checkout button is installed on a new website. Comes in 4x5 format and distributed on social. Does not require shooting any content.

Production process

1. Pick a new seller to make a video for
2. Go to their website
3. Pick a product and open the product page

Editing

1. Open THIS file in After Effects
2. Replace the image, website name, product name, price and product description to match the target customer product
3. Render the animation
4. Open THIS file
5. Replace the file in the media browser that says "REPLACE THIS"
6. Render the tab that says "RENDER THIS" (Render in 4K)
7. Replace the file in the media browser that says "REPLACE 2"
8. Open THIS file in After Effects
9. This is the end card template for co-marketing. You can replace the logo and the website name here to match the target customer.
10. Render the animation
11. In DaVinci Resolve 17, replace the file in the media browser that says "END CARD"
12. Render the tab that says "FINAL RENDER"

5) Photography

Description

Vlad does all the photography for Fast. The photo editing is done in Lightroom and Photoshop.

6) 3D Videos

Description

3D videos at Fast are used on social and ads. There's one primary 3D artist we work with - Max. In order to get a 3D Video produced by him - we first need to come up with a creative concept for the video and define what the video will showcase. Then it needs to get approved by the marketing team. Then the project is handled over to Max and he does the magic. After the project is complete - Kyle receives an invoice for the complete video, which is $500. The most important part here is coming up with a unique creative concept that will fascinate people, while also showcasing the product.