Given

An online school dedicated to creating jute products with your own hands. A soft niche with a monthly turnover that not every hard profession can boast of. It would seem, what is the secret? In fact, the tools are familiar and understandable to most producers, but what was the key to the success of this particular school - read on.

Customer request

Build a traffic system for an autowebinar funnel to scale the school and search for an unusual approach in advertising to attract new audience segments.

Training

Always when working with projects, we create a project management document, a project plan, where we store the main information on the project: the necessary links, audience analysis, competitor analysis, traffic strategy, sales funnel digitization, offers and communications for advertising layouts and daily reporting. This is how it looks:

Launch, first results up to 60 rubles per application, traffic payback 250%+ , everything seems to be fine. Yes, but the client's request was not only in high-quality traffic, but in the search for something unusual , an influx of new blood into the project. This is where a deep understanding of the audience and their pains was needed, because the true needs always lie with us somewhere, inside, where you won’t let everyone in. Any hypothesis in order to hit the real target of the purchase would be just a hypothesis, we decided to proceed differently.

What did we do

We studied the profiles of students before the start of training and the profiles of graduates, compared how people's lives and thinking change after training, what are their deepest pains and what they are really looking for in the course. There are always a lot of insights from this procedure, this time was no exception.

It was decided to conduct interviews with the students of the project, both current students and those who have already unlearned and have the skill of knitting. We prepared questions, asked the client to assemble a focus group and got conclusions that we didn’t even know about.

According to the results of the questionnaire answers, we found out that girls go to the course not for the opportunity to earn money, not for the practical use of jute products, but for the realization of their creative potential. Imagine, for the most part, people did not look for practical application of their new skills, but did it just for the soul, relaxing after work in an easy chair. To say we were surprised is an understatement. Among the respondents there were also people with an entrepreneurial approach, we also did not bypass them. All the meanings inside the funnel, the messages on the creatives, even the scripts of the sales department were changed based on the new data that we found out from our audience.

We highly recommend using this tool, it will bring marketing in your project to a new level and profit will not be long in coming.

Advertising layouts used after the interview:

Result

Spent 2,085,058.92 RUB

Received 37473 registrations at 55.64 ₽

ROMI 389.08%

And, of course, a screenshot of one of the cabinets:

Scaling an online school is not an easy process, requiring the competencies of both the school team and traffic contractors. If your school is ready to move to a new level of revenue, then we suggest holding a personal meeting on Zoom, where:

• We will personally calculate the scaling plan for your online school for you
• We will show from the inside, due to which we manage to achieve payback results above the market
• Show advertising accounts of our clients

Meeting / Zoom does not oblige you to anything

At a minimum, you will learn a lot of useful information about traffic for the infobusiness. As a maximum, buy a customer acquisition system and earn 10,000,000 rubles more in revenue over the next year.

Contacts

• Contact phone or WhatsApp/Telegram: +7(999)632-60-61
• Manager's Instagram