Case: >2 million revenue per launch at a financial literacy school
Given
Ekaterina Putilina's online investment school with an auto-webinar funnel, training in life hacks for financial literacy and personal wealth management.
Customer request
Receive high-quality traffic using targeted advertising for a webinar for the subsequent sale of a financial literacy course WITHOUT BLOCKING AND PAUSES.
An important aspect is that the client had big problems with blocking by Facebook, due to which it was not possible to unwind traffic in a large volume and had to remain without traffic for a long time. Our team has the perfect solution to this problem, but more on that later.
Training
We start each project with the creation of a project plan - a document where we store all the main materials of the project, the digitization of the sales funnel, avatars and segments of the target audience, their main pains, fears, objections and a traffic strategy:
A potential buyer got to the subscription site to register for the webinar, and then to the "Thank you" page, where the person got after registering and receiving an offer to buy a tripwire, which allowed them to get acquainted with the speaker's products in the form of a webinar before the main lead magnet :
The presence of the Thank you page allows you to introduce the speaker to the webinar itself and warm up interest in it + the conversion to the next step increases, namely, to launch the bot with notifications and useful materials.
Working on locks
Our team has one very winning solution to the blocking problem that puts us head and shoulders above our competitors. And that solution is a partnership with Facebook . We have the opportunity to launch traffic on accounts with a personal manager from FB, which allows you to cast without long pauses and restrictions from the network that prevent you from working on volumes. Also, each team member knows perfectly well all the rules of working in social networks, and based on this, we adjust the entire customer funnel before starting work.
This project was no exception either, our team made adjustments to the client’s auto funnel to reduce the likelihood of blocking and increase the payback of future traffic: we changed the meanings to subscription, checked the domain in the debugger and in Web Of Trust, cleaned the hash sum, etc. we will 😅
In general, we have prepared all the elements for a full and safe launch .
This solution in 100% of cases saves customers from unexpected blocking and even in advanced cases, when Facebook does not even let you take a step, it allows you to fully display ads without long pauses 🔝
Examples of advertising layouts for collecting registrations for a webinar:
Result
Received 3521 registrations at 157.14 ₽
According to tradition, evidence 👇
Scaling an online school is not an easy process, requiring the competencies of both the school team and traffic contractors. If your school is ready to move to a new level of revenue, then we suggest holding a personal meeting on Zoom, where:
- We will personally calculate the scaling plan for your online school for you
- We will show from the inside, due to which we manage to achieve payback results above the market
- Show advertising accounts of our clients
Meeting / Zoom does not oblige you to anything
At a minimum, you will learn a lot of useful information about traffic for the infobusiness. As a maximum, buy a customer acquisition system and earn 10,000,000 rubles more in revenue over the next year.