Lead generation in Facebook/Instagram for real estate in Phuket, Thailand
In this case study, we’ll share how we generated leads for real estate purchases in Phuket with price ranges from $70K to $300K.
A real estate agency in Phuket approached us with a request to receive daily inquiries for property. Since they had just opened, they had no landing pages or marketing materials — only developer presentations with project renderings. For the launch, this was enough. Because most buyers consider Phuket property as an investment, we started with broad offers highlighting ROI figures.
We initially worked in both English and Ukrainian, but eventually focused only on English. This was because the cost per qualified lead was more attractive, and the leads were overall more relevant for the client.
For creatives, we tested different formats. We started with static ads to identify traction, and then moved to video ads where we showcased the uniqueness of specific projects, visually demonstrated unit layouts, and highlighted what the complexes included.
Here are a few creatives that delivered strong results:
The video format is currently live and delivering stable results, so unfortunately we can’t showcase it in the case study.
For landing pages, as we usually do, we tested Facebook’s native lead forms and quizzes. In both cases, we asked a few questions to better understand the leads’ needs. Most often, we asked about their timeline for purchasing property and their planned budget. Of course, we also collected their contact information.
These leads are then sent to the client’s CRM system, where brokers process them.
For more effective feedback management, we also duplicate all leads in an Excel sheet, where brokers add their feedback. This allows us to track which specific ads generate qualified leads. This approach helps improve traffic quality and reduce the cost per qualified lead.
Screenshot from the ad account:
