Lead Generation on Meta for Rehab | Average Sale: $6,000
The client approached us with a request to generate leads for a Russian-speaking rehab center. The advantage of this rehab is that it is the only Russian-speaking rehab in Europe offering luxury-class conditions.
For the target audience, we focused on Russian speakers across Europe. During the campaign, we narrowed the focus to specific EU countries where lead quality was highest.
The creatives we used in the campaign were in the following format:
We tested calls-to-action in various formats. Our goal was to drive leads to the first free consultation with a manager, during which the product is explained in more detail and a sales attempt is made.
After clicking the ad, users are directed to a quiz where they answer several questions so we can assess lead qualification and provide their contact details for the consultation.
The application is then sent to the client’s CRM system.
Screenshot from the ad account:
Just two weeks after the campaign launch, the first sale was made. Considering that the sales cycle for a $6,000 deal can stretch over months, this confirmed we were moving in the right direction. The second sale occurred 1.5 months after the lead came in. Work on the project is ongoing.
