Case Study: Lead Generation on Meta for a Real Estate Agency in Dubai
Hi everyone! In this article, we’ll talk about lead generation for a real estate agency. Some background: the agency can accept applications in five different languages. Based on our strategy, we decided to start with English and later translate the best-performing ad sets into other languages. The case overview is based on one month of collaboration, so here we’ll focus only on the English-language campaigns.
From our experience, several ad set variations perform well in real estate, but for the initial test we chose to use a lead form. When set up correctly, it delivers good results and high-quality leads.
For GEO targeting, we split the countries into three main campaigns:
The countries were chosen strategically based on discussions with the client and the sales department. We identified which countries generated high-quality leads and actual payments. We also clarified which countries we could not work with for various reasons to exclude them from the campaigns.
We used creatives in several formats. Unfortunately, we can’t show the top-performing creatives since they are still active in the campaigns. However, we will share some that delivered decent cost-per-lead results.
From our experience, static-format creatives perform well in these types of projects. Since we mainly target people buying real estate for investment purposes, the creatives highlighted the return on investment through rental income and resale, as well as some advantages offered specifically by this agency.
