Global Product Analytics Market Size, Share, Analysis & Growth Forecast Report 2024

The global product analytics market is expected to grow at a CAGR of 18.7% during the forecast period with its market size predicted to reach USD 39.6 billion by 2024.

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On the basis of enterprise size, the global product analytics market is divided into large enterprises and small and medium enterprises. Among the two categories, the large enterprises category held larger share in the market in 2018. This is attributed to the fact that rapid demand for advanced analytics tools from big firms to stay competitive and expand their market presence.

On the basis of vertical, the global product analytics market is divided into BFSI, media & entertainment, manufacturing, automotive, healthcare, energy & utilities, government, retail, and others.

North America has accounted for the largest share in product analytics market, globally and is predicted to grow significantly during the forecast period.

Some of the key players operating in the global product analytics market are Google LLC, Teradata, Adobe Systems Incorporated, Salesforce.com Inc., SAP SE, IBM Corporation, Atlassian, Amplitude, Piwik PRO, Oracle Corporation, Mixpanel, and Plytix.

Source: VynZ Research