Advantages of using WhatsApp marketing

It is a new form of marketing based on communications through WhatsApp. The objective can range from sending valuable information and content to establishing more direct communication to manage orders and questions about products and services.

This platform allows you to create content and messages with different formats such as gifs, audio recordings, videos, icons, text, etc. However, many times it is best to combine several formats to get a more dynamic and fun message.

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The company can use this medium to send a newsletter about its products, offer an advisory system, or even as one more way of customer service.

Also to be a platform that transmits closeness, the use of the application to carry out marketing strategies has other advantages:

• The scope and frequency of use of the application allow messages to reach a wider audience.
• The number of different formats that can be sent allows the content to be much more dynamic and generate greater value for the potential consumer.
• To be able to send communications by WhatsApp you need explicit permission to do so, so once you have it, there are no algorithms that interfere between the company and the client.
• The consent of the consumer implies an interest in the information that the company communicates.
• There is not so much competition since not many companies are yet implementing strategies on this platform, so it is not yet overcrowded.

Success stories using WhatsApp marketing

In recent years, more and more companies are verifying the potential that WhatsApp offers. However, for other brands, this tool is not unknown since they decided to incorporate this platform as part of their marketing campaigns a long time ago.

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Three advantages of marketing with WhatsApp

1. The reach of your messages is guaranteed as long as you send them to contacts who have already started a conversation with your business. Why? Because no algorithms are deciding who your shipment will reach. This is a great advantage when compared to the organic reach that a post can have on social networks like Facebook.
2. The visibility of your messages will be high. Comparing it with other channels such as email, where the average open rate is around 22%, on WhatsApp people will see your messages: not only because text messages have an open rate close to 98%, but also because WhatsApp notifications are consulted much more than those of other applications.
3. Investing resources in developing WhatsApp as a marketing channel will help you capitalize on it in other areas such as customer service, support, or sales. The platform facilitates the sending of all types of content, so it is easily adaptable to the requirements of other areas. Do you need to send a payment link, a pdf with technical information, or the location of your business? Did you design a special offer on a graphic piece, or did you record a tutorial in Loom to help a client? In all cases, with WhatsApp, you can share it one by one, or upload it to your status so that your entire contact base can see it.

It is also a great tool for sales teams, who can take advantage of the advantages mentioned in the previous section to provide a better shopping experience to their customers. In this case, it is probably useful to have an integration that records conversations in the CRM.

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