Life IQOS

If nothing else, an IQOS launch would certainly help to further entice more adult smokers to switch from traditional cigarettes. One study, published in 2012 in the British Medical Journal, showed that smokers who switched from traditional cigarettes to e-cigarettes experienced a 54 percent reduction in their tobacco consumption and a 30 percent reduction in harmful exposure. E-cig you can buy in HEETS Dubai .
The opposite is true with tobacco companies selling products to adults. FDA Commissioner Scott Gottlieb said earlier this month that while cigarette usage declined in recent years, e-cigarette use has seen an unprecedented rise. If nicotine is indeed addictive and is responsible for the changes in IQOS’ vape flavor profiles and smoke flavor strength, it’s not surprising that cigarette consumption was on the rise while vaping was at a standstill.

“With rates of e-cigarette use among high school students increasing significantly in recent years, it seems likely that we are now seeing the positive health outcomes from more effective cessation measures, rather than increased usage of e-cigarettes,” Gottlieb said.

Quitting traditional cigarettes is difficult, no matter what, and smokers need to make the effort to end their reliance on tobacco. IQOS is a potentially enticing product. If this future smoker has an IQOS and enjoys the taste, it’s hard not to be tempted. How the company sells this product may be just as important as what they sell.