Music Show Criteria: SNS
SNS stands for social network services. Every music show has SNS as part of their winning criteria. It has an average weighting of 12.6%.
YouTube
Used by: The Show, Show Champion, M Countdown, Music Bank, Music Core, Inkigayo
For Show Champion, M Countdown, Music Core and Inkigayo, the data taken from YouTube is simply the number of views gained on the official music video.
The Show tracks engagements (views, subscriptions, likes, comments, shares) on XLOV's official YouTube (still not confirmed whether all channel videos are considered or if it's just the MV)
Music Bank takes its YouTube data from the Circle Social Chart.
The Circle Social Chart measures artist popularity across multiple platforms (only YouTube is considered for Music Bank)
We don't know exactly what kind of data is tracked by the Circle Social Chart, but anything that can be used as a measure of XLOV's popularity and virality could be taken into account (views, likes, comments, shares etc).
The Circle Social Chart tracks videos that contain released music.
This means that it's important to engage with not only the music video, but also official audio releases, Shorts using official audio as the sound, and other videos that contain released music.
The tracking week for the weekly Circle Social Chart is from Sunday 12pm - the following Sunday 11:59am KST, but music shows follow their own tracking periods.
TikTok
Used by: The Show, M Countdown
The Show tracks engagements (views, follows, likes, comments, shares) on XLOV's official TikTok (still not confirmed whether all videos are considered or if it's just the ones using the song as the audio)
We don't know exactly how M Countdown uses TikTok in their scoring.
It almost certainly uses the number of videos that use the official song audio as the sound, but it may take into account other factors such as:
- Views, likes, comments and shares on videos that have the official song audio as the sound
- Views, likes, comments and shares on videos on XLOV's official TikTok account
- Use of artist and song hashtags in videos
- It's also possible that M Countdown uses YouTube Shorts as well.
The Show - Fan Engagement Score
The Show's SNS category is called "Fan Engagement Score". Fan Engagement Score measures engagements (views, likes, follows/subsciptions, shares) on artists' official SNS platforms, including YouTube, TikTok and Instagram.
SNS Support Voting
- idoki has a comeback support voting poll where one of the winner's rewards is for 7 days users can collect hearts on the app by streaming the MV on YouTube as a mission.
- There is a "Comeback Streaming Vote" poll held on the DuckAd app and on DuckAd's official X/Twitter where the overall winner earns 100 YouTube streams.
- You can also sponsor YouTube MV streaming tickets for XLOV's song on DuckAd once it's available (however, we recommend sponsoring for Korean music platforms instead)
- LiNC has a streaming support poll to make YouTube MV streaming a mission to earn FP.
Summary: How to help improve XLOV's SNS score
The most important and most effective way to improve XLOV's SNS score on music shows is to stream the official music video on YouTube.
However, it is also important to
- engage with XLOV's official YouTube, TikTok and Instagram content (follow/subscribe, view, like, comment, share, etc)
- make and engage with videos on TikTok and YouTube shorts using the song's official audio as the sound and using official artist and comeback hashtags
- collect and vote for XLOV on relevant comeback streaming support polls (idoki, DuckAd, LiNC)
This guide was made by XLOV SUPPORT @SupportXLOV