June 30, 2022

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1. SMM

Stages:

Deep analysis - market, company, target audience, niche, goal

KPIs definition;

Strategy developing;

Identifying key placements and formats;

Planning;

Implementation;

Monitoring and administering.

Case studies:

#1

Candleology

The company that produces 100% beeswax candle-making kits for kids and adults

https://instagram.com/candleology?igshid=YmMyMTA2M2Y=

Objectives:

⁃ create a band image on social media through different types of content;

⁃ increase reach, engagement, and the volume of organic traffic;

⁃ develop an advertisement camping to promote the product

What has been done:

Palm team carried out an analysis of the goals, product, and target audience. We developed visual greed representing the identity of the brand. The focus was made on simplicity and the feeling of coziness. We chose preferred formats and created content of different types. Great emphasis was put on the “reels” forms as a source of organic traffic.

Our team also developed and carried out an advertising campaign, testing various hypotheses and offers

Key results and takeaways

⁃ The final visual image of the company is closely linked to the brand identity.

⁃ The reach and engagement rate increased by 204% and 84% respectively

⁃ Reels format provided a great amount of organic traffic

Кейсы ( smm)

#2

My goal food

Healthy meal preps delivery

https://instagram.com/mygoalfood?igshid=YmMyMTA2M2Y=

Objectives:

⁃ create an attractive visual image on social media

⁃ increase reach, and the volume of organic traffic;

⁃ create a website for online orders

What has been done:

The palm team carried out an analysis of the product and niche. We created a visual concept and developed greed according to the client's goals. We selected formats and favorable content types, making emphasis on the “reels”.

Our team also developed a website with a convenient system for choosing meals

Key results and takeaways

⁃ The final visual image is directly associated with the company’s activity

⁃ The reach and engagement rate increased due to the organic traffic

⁃ The created website provides a convenient order system and takes into account customers' preferences and goals concerning their nutrition

Gilles Cabaret

Cabaret

Objectives:

⁃ increase the volume of UGC

⁃ increase reach, and the volume of traffic

⁃ create a brand image and develop the company’s concept through the content to the audience

What has been done:

The palm team created various types of content to convey to the target audience the atmosphere of the Cabaret shows and highlight distinctive elements.

We developed and executed an advertising campaign, experimenting with various theories to boost traffic and produce quality leads.

Our team developed special promotions and activities stimulating the rise of user-generated content.

Key results and takeaways

⁃ increased UGC appeared to be a valuable source of organic traffic for the project

⁃ Palm Agency team  generated quality leads

⁃ The developed brand image is translating the main unique features of the show

Gilles Cabaret
Cabaret

Не могу скопировать ссылку на них

Objectives:
⁃ increase the volume of UGC
⁃ increase reach, and the volume of traffic
⁃ create a brand image and develop the company’s concept through the content to the audience

What has been done:

The palm team created various types of content to convey to the target audience the atmosphere of the Cabaret shows and highlight distinctive elements.
We developed and executed an advertising campaign, experimenting with various theories to boost traffic and produce quality leads.
Our team developed special promotions and activities stimulating the rise of user-generated content.

Key results and takeaways

⁃ increased UGC appeared to be a valuable source of organic traffic for the project
⁃ Palm Agency team generated quality leads
⁃ The developed brand image is translating the main unique features of the show

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