text — Teletype

Stages:

Deep analysis - market, company, target audience, niche, goal

KPIs definition;

Strategy developing;

Identifying key placements and formats;

Planning;

Implementation;

Monitoring and administering.

Case studies:

@redslo Кейсы smm

Candleology

The company that produces 100% beeswax candle-making kits for kids and adults

https://instagram.com/candleology?igshid=YmMyMTA2M2Y=

Objectives:

⁃ create a band image on social media through different types of content;

⁃ increase reach, engagement, and the volume of organic traffic;

⁃ develop an advertisement camping to promote the product

What was done:

- Made an analysis: goals, product, and target audience.

- developed visual greed representing the identity of the brand. The focus was made on simplicity and the feeling of coziness

- selected preferred formats and created content of different types. Great emphasis was put on the “reels” forms as a source of organic traffic.

- developed and carried out an advertising campaign, testing various hypotheses and offers

Key results and takeaways

⁃ The final visual image of the company is closely linked to the brand identity.

⁃ The reach and engagement rate increased by 204% and 84% respectively

⁃ Reels format provided a great amount of organic traffic

Кейсы ( smm)

My goal food

Healthy meal preps delivery

https://instagram.com/mygoalfood?igshid=YmMyMTA2M2Y=

Objectives:

⁃ create an attractive visual image on social media

⁃ increase reach, and the volume of organic traffic;

⁃ create a website for online orders

What was done:

- made an analysis of the product and niche

- created a visual concept and developed greed according to the client's goals

- selected formats and favorable content types, making emphasis on the “reels”.

- developed a website with a convenient system for choosing meals

http://project5628011.tilda.ws/goal16

Key results and takeaways

⁃ The final visual image is directly associated with the company’s activity

⁃ The reach and engagement rate increased due to the organic traffic

⁃ The created website provides a convenient order system and takes into account customers' preferences and goals concerning their nutrition

#3 Gilles Cabaret

Cabaret

Objectives:

⁃ increase the volume of UGC

⁃ increase reach, and the volume of traffic

⁃ create a brand image and develop the company’s concept through the content to the audience

What was done:

- created various types of content to convey to the target audience the atmosphere of the Cabaret shows and highlight distinctive elements.

- executed advertising campaign, experimenting with various theories to boost traffic and produce quality leads.

- developed special promotions and activities stimulating the rise of user-generated content.

Key results and takeaways

⁃ increased UGC appeared to be a valuable source of organic traffic for the project

⁃ Palm Agency team generated quality leads

⁃ The developed brand image is translating the main unique features of the show

2.WebDev

Stages

Brief;

Planning;

Design, content writing, and assembly;

Coding,

Testing and review;

Launch,

Maintenance

Case studies:

http://bsmd.tilda.ws/

Objective: create a convenient and easy to use website for a dental studio

What was done

created multi-page website designed according to the brand identity
developed convenient structure, allowing a user to easily navigate through website and find the needed information
added pop-up notifications to create a database of users’ information

Mobile version:

Desktop version:

http://project5628011.tilda.ws

Objective: create a website for meal preps delivery, allowing customers to customize the selection of meals according to their goals and preferances

What was done

created a created multi-page website designed according to the brand identity
developed a structure, allowing customers to customize the selection of meals depending on goals, through special filters
added a data-base of available meals

Mobile version

Desktop version:

3. Lead generation

Sources of traffic

Contextual advertising
Email marketing
Influencer marketing
Targetad advertising

#1.

Online store T-shirts

Objective:

maintain and targeted ads campaign to increase the amount of orders

What was done:

- Made feed update in Facebook Business Manager (daily update)
- Implemented a smart campaigns using AI

- Selected and A / B testing of audiences
- Made Budget reallocation
- Setup dynamic remarketing

скриншоты РК нужно вырезать из файла, если получится достать в хорошем качестве

https://omelyanenko.pro/img/futbolkizakaz_eng.pdf

Также на страницу кейса добавить фото / картинку - визуализацию рекламируемого продукта. В данном случае футболок

Online store of entrance and interior doors

Objective:

- maintain context ads campaign to increase number applications

What was done

- assembled a complete semantic core using several services
- developed the correct structure of the advertising account

- Set up Google Analytics
- Switched to AI campaigns

скриншоты РК нужно вырезать из файла, если получится достать в хорошем качестве

https://omelyanenko.pro/img/context_dveri_eng.pdf

Также на страницу кейса добавить фото / картинку - визуализацию рекламируемого продукта. В данном входных и межкомнатных дверей

4. Brand development

Stages

Business and target audience analysis;

Brand positioning development

Messaging strategy developing

Brand identify creation

Implementation;

Maintenance and measurement

Case studies:

No Rest Om Fest

Fitness festival in Eastern Europe

Objective:

- develop the corporate identity, advertising and internal architecture of the festival.

What was done:

- developed visual identity: logo, colors, fonts, patterns

- launched advertising campaign: website, promotion on social media, promotional video, outdoor advertising

Фото от сюда достать. Четвертый кейс

https://readymag.com/u1415366536/3496930/

myGaru

Personal data managmant startup

Objective:

- develop a Corporate Identity, website, and animation tutorial for a brand launch

What was done:

- developed brand identity: visual identity basis, I ca logo, brand colors, branded
fonts and other elements
additional design elements:

- created design: UxU design, Copywriting, Project presentation video

Фото от сюда достать. Первый кейс

https://readymag.com/u1415366536/3496930/

JUST HAPPEN

An online boutique of modern floristry

Objective:

- carry a rebranding and marketing campaign and increase sales up to set indicators

What was done:

- developed marketing campaign: competitor analysis,
analysis of the audience and consumer trends.
identification of opportunities for sales growth

- carried rebranding: naming, verbal and visual identity, new style of bouquets

- produced image content:

- managed marketing activities: planning of marketing activities, creating the online store, online marketing: SMM, targeted and contextual ads

Фото от сюда достать. Шестой кейс

https://readymag.com/u1415366536/3496930/