Scrum Framework
Scrum Framework
Any product development starts with creating a product vision. Vision is an image of the future. The Product Owner collaborates with the stakeholders like the users, investors, buyers, sponsors, subject matter experts, and anybody who can contribute to the vision and crafts a Product Vision.
The Product Owner does a competitor analysis to create
- Product Positioning
- Promotion Strategy
- Pricing Strategy
User research will happen next to understand how users do the job today, pains they face in doing their job, and creatively come up with the list of product features to solve their problems. This list in Scrum named Product Backlog.
Product Owner then works with the sponsors to understand the revenue and margin goals to prioritize the Product Backlog such that the features which solve the user problem while helping the business succeed.
The Market research, User research, and the Business Model Design together called as Product Discovery. Scrum does not prescribe how do you make the discovery. In the case of complex products, you do not have to spend more time on Product Discovery as it will be an ongoing activity.
Leanpitch Technologies PVT LTD 309- 4th B Cross Rd, HRBR Layout 3rd Block, Kammanahalli, Bengaluru, Karnataka 560043.