May 10, 2022

Report for @ccc.io_memes

Work period 26.04-09.05 (10 days)

We launched 2 advertising companies for profile traffic, 3 ad groups and 6 advertising creatives.

Task: new blog subscribers

Difficulties: received blocking and restrictions of the advertising account in the first days of advertising.

Results:

Invested: 88$ (+20% VAT).

Reach: 14 624

CPM: 4,33$

Ctr(all): 0,38%

Clicks (All): 77

CPC (all): $1,14

New subscribers: +14 (from 02.05-08.05)

2 creatives that gave the best result (cost of switching to the profile 0.90$ and ctr(all) - 0,6%)

Let's summarize our work:

1. We tested a new type of traffic. Despite the temporary block, we were able to launch advertising and get the first results.

2 . Cost per 1,000 impressions averaged $4, which is a very good result in USA.

3. The click-through rate for creatives was 0.4-0.6% on average. This indicator is below average and shows that the audience does not interact well enough with creatives.

Options for further cooperation that we see:


1) If these results are more or less satisfactory, then we will work on their improvements: make new photo creatives, video creatives, give useful information so that a person would be interested in subscribing.

2) Run ads on another profile (not entertaining, but useful) or on a telegram channel. In this situation, blocking is possible.

3) Use other types of advertising attraction - advertising from bloggers, in other publics, etc.