Beginner's Guide to E-Commerce SEO: 7 Simple Ways to Increase Sales
Beginner's Guide to E-Commerce SEO: 7 Simple Ways to Increase SalesDo you recall everyone cramming into the car to head to the store to check out the latest toys or electronics? Doesn't feel like it was that long ago, does it?
After all, Amazon's e-commerce dominance is only a few years old. Retailers used to make a lot more money in malls, and only a handful of them had an internet presence. Check out search engine optimization in New Zealand. For more details visit: topnotchseo.co.nz
All of that is about to change.
During the most recent holiday season, Amazon dominated the e-commerce SEO . By 2021, it is expected that the online retail behemoth will account for more than half of all e-commerce transactions. If the trend continues, the rest of us will get a smaller share of the pie. visit our site: topnotch seo
According to the latest Forrester research, 71% of consumers in the United States will use a search engine to find new products, brands, and services.
You're missing out if you're not ranking in search.
It's straightforward. You must win at SEO if you want to compete online against Amazon, Walmart, and other behemoths.
It may feel like David fighting Goliath with only a sling and a few stones, but there are ways to even the odds and defeat the massive armies of marketers you're up against.
Improved e-commerce SEO guarantees that your products are found online, assisting customers in making the best purchasing decisions and providing them with something important to share with their friends and followers.Here are seven places where you should concentrate your efforts in order to improve your e-commerce SEO.
1. The right spot at the appropriate time
Throughout the consumer lifecycle, from product discovery to purchase decision to engagement and retention, online search is critical.“Retail sites are queen,” if “search is king.” You must do more than improve your ecommerce site if you are an online e-commerce retailer. You can't afford to disregard your search engine rankings for crucial product, brand, and service terms.There's Google... and then there's everyone else in worldwide search.
As a vendor, you must first and foremost understand what it takes to be noticed on Google. Even if the final purchase is made in a brick-and-mortar store, 65 percent of consumers conduct research online before making their final purchase decisions. This is referred to as ROBO (research online, buy offline).If you're selling electronics, appliances, cars, or clothing, online discovery and consideration techniques are important, even if the transaction is made 90% of the time in a store.
If you've been selling online for a while, you're well aware of the advantages of being on Google's first page. While the top Google result often has a click-through rate of more than 20%, anything following the first page has a click-through rate of less than 1%. The search ranking and click-through rates plummet the further you get from the first page, regardless of whether you're searching on a desktop or a mobile device.Your potential clients will need to go shopping. If they don't buy from you, they're more than likely buying from Amazon or going to your competitors.Are you prepared to turn the first page?
ranking on the top page of Google is nice, but it won't help you much unless you're ranking for the proper terms. As a result, you'll need to conduct keyword research.It's a nice feeling to rank on the first page of Google for a competitive search term, but you should consider a long-tail keyword approach for pages that aren't performing well.
To begin, you must comprehend the drawbacks of broad keywords.Broad keywords are notoriously difficult to rank for, taking months or even years to achieve. They may also throw a net that is too large to successfully capture your intended audience.The “riches are in the niches,” as the saying goes. Long-tail keywords are useful in this situation.Long-tail queries account for 70% of search traffic, according to Moz.
The trick is to identify the sweet spot of keywords that will both convert your ideal clients and help you rank in search. It's a win-win situation for both your potential customers and you, the seller.If you're not sure where to begin, look at your competitors' keyword data to learn more about the keywords they're bidding on.3. Become a content factory
Creating an informative blog is one of the most effective ways to begin ranking for your desired keywords. Then, utilising keyword research to build subjects that proactively answer your consumers' inquiries, you can incorporate SEO into it.Marcus Sheridan executes this strategy admirably.
He is frequently featured on the internet for answering pool-related topics. He addresses the questions that buyers have, but no one else is interested in doing so. As a result, he rose to prominence as an early digital rockstar in the field of inbound marketing.
This once-small pool vendor swiftly moved to the top of Google's search results by proactively responding to buyer questions online, and is now a market leader in pool sales.Marcus even founded The Sales Lion to teach others how to rank their websites successfully.T
The advantages of blogs extend far beyond improved search rankings. Websites that use content marketing have a nearly six-fold higher conversion rate than those that don't. Content entices potential buyers to spend more time connecting with your brand, making them feel far more connected to it than they would otherwise.
Consumers prefer to learn about a business through a blog post rather than through corporate communications, according to 70% of respondents. By offering meaningful, consistent blog content, you can help your audience come to know you and your company. Not only should your website be optimized for SEO, but so should your blog content. Don't worry if creating content for your e-commerce site isn't your strong suit. You don't have to put together a comprehensive SEO strategy in one fell swoop. Simply select one channel and experiment with it.