Avito
We place an average of 60,000 ads
monthly in February Avito overtook
ozone vibers in terms of attendance a person went
to this, he usually looks at 5-10
ordering from him because he just
has a permit, customers went from 200 to 300
you should have at least one ad placed
on the second third page, it’s better not to
do that 70% of sales are correspondence you
need to learn how to correspond Well, the conclusion
is, the more money you spend there,
the cheaper you get an elevator
the founder of the agency surprisingly
develops the time that we have
fact, when I was preparing Yes, the only thing is
that it is generally the first site in the world, and
general I pass the word the rest
will tell everything My name is Alexander Kuznetsov
director of the agency U we now have
12 people in the team, of which somewhere around 8
people are avitologists, but this is
our main direction, this is Avito, we
also have Yandex.Maps Yandex.services 42
of which we place an average of 60,000
ads monthly throughout country Well,
550.000 we published this for 2022,
we also have developed software
that allows you to release a large
text, pictures prices or headlines how it
all started I used to be employed
five years ago I left the job But
since I was an engineer involved in
the construction of road repairs
and, in my specialty, I began to
sell bulk materials and provide
contextual advertising site But most of all
looked something like this the main
my ads that they gained the most
because here I was coming up no one did it like that for
everyone there mountains with sand there with
rubble But I have here with people uh Yes
in the background in the background a bunch of so let's say I
'll return to this topic later, so look here is
2022 March a month a year ago Avito is indicated here.
now Avito takes first place among
Instagram social networks are in second place now I think
because he overtook vpn-s to Instagram and
all that, the first places are also leading,
but here is the latest research for February
Avito overtook in terms of attendance and zones in
vibers, that is, in January there were 60 million
visitors e Avito This suggests
that now there are many people who buy
goods services real estate cars
now Yes, since that year Avito
new new target action Yes payment
for the target action That is it’s either for
second it’s for a call, it uses such a
tariff, it’s used Well, for a targeted
this tariff That is, you put money
this is in real estate, this is the sale of apartments
if, let’s say, the sale of special equipment there is
1000 rubles Yes, in one call, you
understand Avito actually fights with this by
clicking because earlier, let’s say there
was such a gray scheme, this is
when ads were placed from different numbers,
received applications from they are
actually very developed and they
of course, they don’t take into account if
there are repeated clicks on several 10 times, this is
our tariff for paying for the target simple
chips for this that work today The
first is the rating reviews this is
really very important factor like they
look at Avito Yes, here’s your ad
let’s say, probably everything Yes, yes, especially
when you are looking for something, you first of all
ratings and reviews Yes, well, probably the prices
Yes, you can take a picture this is
when, let's say you communicate with a client
Yes, if you made a payment before,
then you need to throw off the client Well,
such a template for them to leave And you have
feedback We have a case, let's say
the client is installing plastic
windows, what do they do, let's say they give
their clients a mosquito there a grid or
there is a children's castle, that is, here it is a template
that we use constantly with our
client we send links necessarily
rating this is very important also Here is the second
all the same is not Yes, of course, you
can simply buy an ad placement and
include paid promotion services Well,
as usual, you place an ad, but
the minus is that in similar ads you
paid attention below, yes, that is,
competitors and, accordingly, somewhere in
percent 20 of your all customers will
go to competitors Because when, but
according to Avito's statistics Yes, they
told us that somewhere from 5 to 10, well,
a person went to this, he usually,
that is, considers 5-10 ads It’s not a
fact that if we allow you to constantly
turn on paid promotion services, but
at the top of the search, it’s most likely that
the client can leave either through similar ones
photo photo, in fact, this is very
important because your photos should
attract attention. If you open
Yes, here’s the tape, they are all of the same type, you
should stand out that is, what
works well First, here is a photo of the
inscription creatives also a description of the offer
electrician in st. there, well, more precisely,
access to connections a-a and,
accordingly, unusual ones went to him. But it was
customers, contractors, large companies who
started ordering from him because he
just has a permit, we worked with him for
clients there for 200 to 300 400.000 well,
orders Although it used to be placed without
us, well, as he said, there were only
rogues, that is, it’s cheaper, so to speak, that is,
but we upgraded it and that’s it.
Avito, yes, that is, but here it is very
important to get into the category When
you drive in your key query Well,
let's say Let's analyze anyone Here's who
Where you need a hint your task is to
choose u first Upper offer, that
is, here it is the category of home
repair services or tourism That is, you must be
placed there, you must have at least one
if people uh drive in a search then the
query is always shown to him with this
hint and he usually chooses it
here most of the coverage is the first
moment and the second moment the search itself and it
headings in these categories above these
ads this topic of headings and how to
your high-frequency key query how often
people search for you in our case, yes, it’s
indicated there emz engines We are promoting a lot in
YaMZ engine Well, the model is most of all People
heading should be written directly like this is the
YaMZ engine, the category of spare parts for
trucks and special equipment, that is, the
YaMZ engine By the way, you are asking
just maybe questions in parallel
But in our case, MZ because the key
query Well, the YaMZ engine That is, if
we just say well, tell me a niche, I
Well, real estate apartment Yes, it’s clear
that the apartment is two-room here you’re
right there, everything is worked out as much as possible Well, it’s
or you can go to Yandex wordstat and
see high-frequency queries, how
often you are knocked down then drive into the search
don’t remember that the word rent won’t work itself, I don’t
remember Yes, there are minus words such as
cheap for free Well, there’s a discount That is, these are
all the tags they minus them and,
accordingly, these are their ads
they throw it on the second third page, it’s
better not to do it Well, if you
write these key queries, let’s
say Well, cargo transportation Yes, there is an
excavator there, an excavator-loader,
that’s all because of this, as it were, Avito
anyway, she somehow underestimates here again but
here you need to test, that is, you need to
conduct general testing, that is, you
promotion service, we will now get to
this topic How to check Yes, let’s say And
what works What doesn’t work because
Avito is real every month what -
we constantly throw out new algorithms;
here we have a team of victologists once a
week, we get together and hold such a
brainstorming session and give everyone tasks
to investigate; we have such an
analytical table where we write ABS.
in terms of the number of video leads, the
video actually just works very cool,
and here is the structure we have for
Avito, here it is the qr-code there, relatively speaking, the
list of questions yes to which you
answer, you can record a video that
will increase the conversion in sale, but
because we have a client here. Yes, he is
engaged in setting up CRM. Here
we have implemented it, but this is the
vidos he has increased there from 10%,
the conversion to sale is 30%, that is, he
introduces Masyan there, we constantly use it
we turn on paid promotion services and
vidos just where he tells about
himself how he sets it up for how long he
works in this system and shows
his certificates there and all that.
the organization they showed a warehouse with engines they
showed with cool spare parts that
this is really a person not a reseller that
he has everything in stock and with calls for
action write call That is, we have
there in a month And about 1,000 views
only this video was, although well,
the channel in general, a new one was created,
but it doesn’t matter, well, up to 10 minutes up to 10 minutes
up to 3 1 there is a picture here this is
the first picture like this then there is a video,
that is, here we have this Excel Well, as a
rule, when a person scrolls through He sees
a video and many videos are viewed by a
to shoot here just a review of the video review of the
apartment itself stop the street that's
all that is, it works like this
the text of the announcement moment Yes, you
have a heading, be sure to duplicate
this heading Well, in our case, the
moment here we are recently By the way found out
if you write more e geo Yes, where is your
in Kostroma some people drive in
edged boards there in Kostroma So your
to write your advantage your offer
why you should buy from you why
they shouldn’t finish reading this text at all
because Well, somewhere there, five ten
the text to the end, they read only the first four
lines and then you need to insert it there
write call adding favorites And here
we have a mobile version and here it
shows the text, that is, you see
four four lines are shown Here in
these four lines you need to put
exactly the essence of your offer What are you
if it’s the other way around at the end or is it
this classifier that goes on and then the
description Here are the people Here they
first look at this part in the text, that is, the
key point is duplicate the headline,
I repeat it again, because yes,
duplicate it, start the announcement of
the headline exactly as you have it
spelled out in this and here in Kostroma but
geography Where the product is located, start
the heading with a high-frequency or
medium-frequency request A further, there is
some advantage there, consultation is
free, but I’m exaggerating, that
is, you can see how they are placed in Moscow. Here,
st. factors that are critical for indexing
faster you respond to messages, the
higher your ad will be indexed
and here is the qr-code on the video where We
connect the answer for free You see here here
because the message a lot of people
texting and not a phone conversation yes
some kind of underground spare part
that cars correctly writes Forgive me,
please, the min-code of the car,
describe it in detail, you can
take it, he doesn’t understand it again Tell me
is a correspondence you need to
learn how to correspond you need to
learn how to give some offers give
some discounts you understand the benefits you
correspondence should end with the question
who will quickly name the price
will quickly answer the client’s question because,
well, let’s say I’m sitting at work Well, it’s
uncomfortable to talk on the phone If
I’m traveling in transport Well, I don’t want to
important and, accordingly, you can
implement if there is no bitrix24 crm-system, there
is a free auto-reply there, that is,
it will simply answer you quickly
there after hours yes And if you are not
working If you are working then Well
standard answers for different types of clients
in In this case, we have Bitrix24 But
WhatsApp is in business. I know that there are
often often these uh messages there too, and
accordingly, when you talked with a
messages, an offer, or what you agreed on,
repeat it again Yes, that’s it people who are looking for
seemingly making calls There are 3-5 ads
he called five people yes you were the
second or third there he has already lost your
phone number and he usually goes to
the last or penultimate one And if you are
on WhatsApp to him Write all the conditions about what
we agreed then you will have a higher
conversion in the sale regular renewal of
Avito, that is, we noticed such a moment
extended and maximum tariff without delay,
then your store is more often promoted or
shown in similar ads or Well, it’s
just that in the Feed there when you
go to Avito regularly renew your
tariffs also regularly turn on paid
promotion services regularly If you
Yes attract customers Well at least throw in there
promotion services, that is, there are x5 x
10 x 15 x 20 as for a week It it doesn’t
work well it works for the first 2 days it
turns out a little more expensive but it doesn’t
work as efficiently and effectively X1 event analytics is
use it yet, we will have homework there
Probably you just did it yourself
a flea market just for me Avito is
the only tool where I have been
advertising for communication for many years
at least 6 and in our chat, my colleagues and I
also constantly discuss societies
well, at least we are at least at the expense of
work, and here I am, for example, according to
our Avito analyzes, so to speak, this
year I changed my shoes in terms of just that,
while there were other sites Yes it is
and it was considered Like a flea market and we
perceived it really coldly now I’m
already considering it Although I’m dissatisfied
has increased, self-strengthening has become expensive,
but if you look inside this honesty,
become they Well, naturally they understood
their significance now because that they are the
only ones there are no prices and so on,
as a user, I myself personally, first of
all, honestly, this is straight mine, I climb on
Avito, you can find absolutely everything there, I was
didn’t even know this up to the discount if someone
my children now and I analyzed it.
I found a new bed and the same
manufacturers but at prices much
less attractive to me and as a
buyer I stayed in a big one of
it's just life hack something new furniture software is needed
Yes, a client has just come to us for furniture,
accordingly unprofitable to work with them,
so yes, tell the analytics correctly,
this is very important, in fact, that is, you
should conduct just to test, that
is, they launched some new feature, see
how it worked for a week, these
number of views, the number of
views of contacts, calls, messages and
bring it together later on the sale and calculate the
cost of the application, the cost of the client, we
keep such tables, as it were, we constantly
storm, we track the number of clients
Well, they ask us there in the middle of the week,
that is, we put it all in. Our
case is what I really really I
’m very proud of this, this is one of our best
4,852 clients, in November the
513,000 and the price of Lida was something
around 200 rubles Yes, and it turned out to be a
penny in general Well, the conclusion is what the more
money you spend the cheaper it
is for you because you take part of the
complex we have a complex we mass
posting and paid and promotions this client
you can find here at the link VK group
builders more with spare parts more we
work with services And it is interesting for us
to work with someone who has average checks from 10
thousand there, because there up to 10 thousand
it pays off poorly, straight to zero,
construction materials go well freight transportation Yes,
also Here We worked with a lot TMK furniture
I don’t know Do you also have a horse factory
Hephaestus dome engines all over the country and maybe
you also have an object here And if you need a
checklist for the correct maintenance of Vita,
scan here, give us Bitrix, there we
scan there in the table it will be indicated
the table will need to be created Coffee this
basic blocks you need to check
in principle, sales are going quite well
after the meeting with Masha Prokhorova it’s very
straight Cool, I just narrowed down what I
reviews, let’s say your customers, or you
can make, for example, the reviews yourself,
photo screenshots, knock-knock, or just
first Tell yourself about yourself, then reviews,
you can video because people are
There is a slide, here it is, and on the second
photo it’s just that people are too lazy to read, it’s
watch Because it’s not always possible to listen,
so all the time the feeling that you write it down,
that your profile is filled to the maximum
and paid promotion services here I'm
telling you That is, you published
it doesn't work for two days, it works for two days,
everything is better to do X5, the
how many photographers, how many paid promoters are moving forward,
will be from the computer, just look
the number of competitors Well, you will understand
How many in total ads there, let’s say in
your city, yes, on a keyword request
How many paid promoters in total Which
x15 x 20 if everyone uses X5 then it’s
enough just to turn on X10 you will be
on the top lines will be all search
traffic so let’s say from Yandex Google
to shoot hot customers your task
Well, it would be better if at least ten rating there
shows at least three there must
we decided not to bother with the storage of
these chickens, we posted an ad that we
sell them for 500 rubles, delivery for free
made them become placement and a week We
there was no sale of chickens for 250 rubles,
and he posted an ad not in Kostroma
in Moscow, he also included paid advertising, you
know, calls Well, he just left a lot
fifteen thousand on the phone or how one and
a half thousand talk yes 7,000 with a
I heard case yes You have a bottle
there yes this is there in Moscow
appears in Moscow in St. Petersburg he observes here
communists just to talk here they
psychotherapy because I'll tell you more
the result is there, well, then I’ll
call back sobriety and somehow tell you, but
he himself drinks sober Yes, yes, well,