Ford: Mission | Vision | Values (2020)

Company: Ford Motor Company
CEO: Jim Hackett
Founders: Henry Ford
Year founded: 1903
Headquarter: Dearborn, MI
Number of Employees (Dec 2019): 190,000
Type: Public
Annual Revenue (Dec 2019): $155.9 billion
Profit | Net income (Dec 2019): $47 Million

Products & Services: Cars | Trucks | SUVs | Electric Vehicles | Lincoln Luxury Vehicles | Financial Services | Autonomous Vehicles | Mobility Solutions
Competitors: General Motors Company | Toyota Motor | Daimler | Hondo Motor Company | Tesla Motors | Navistar International | Spartan Motors

Fun Fact:Ever heard about the Ford Rotunda? From 1933 to 1962, the Ford Rotunda was the world’s fifth-largest and most popular tourist attraction, a testament, and a museum to the motor vehicle.The building was originally built in Chicago until it was moved to Dearborn, Michigan, due to the high volume of visitors and popularity. The Ford Rotunda was so popular it hosted millions of visitors in the many years it stood.

Ford’s Introduction and History

Founded over a hundred years ago, Ford Motor Company is one of the most recognizable and popular motor companies in the world. Operating out of a converted factory, the Ford Motor Company launched in 1903 was founded by Henry Ford at just 39 years old.

Today, Ford has produced over 350 million cars and employs 190,000 people with over 90 locations and facilities worldwide.

In 2019, Ford was ranked #48 in the World’s Most Valuable Brands 2019 list by Forbes.

Ford’s Mission Statement

“Our mission is to strengthen communities and help make people’s lives better. Our purpose is to drive human progress through freedom of movement.”

What It Means

  • Community Strength

Ford believes in building a better community for all and taking steps to benefit the lives of those in the community. To prove this, the company partners with nonprofits to provide access to opportunities and resources that help people reach their full potential.

  • Improving Lives

Ford is dedicated to improving lives locally, nationally, and globally through its investments, grants, and programs to support education, driving safely, and community development.

  • Positive Impact

Ford focuses on the positive impact they can create by implementing programs that help people and their communities. For instance, the company’s social impact investments are geared toward helping organizations reach sustainability and scale.

Ford’s 2019 Contributions Include:

  • $40.2 million in community life
  • $13.3 million in education
  • $8.8 million in driving safely

This totals $62.2 million overall reflecting Ford Motor Company’s contributions to the community in 2019. Since 1949, more than $2 billion invested. The Ford Fund operates in 63 countries, with 1.3 million volunteer hours since 2013.

In a 2020 statement by Mary Culler, President of Ford Motor Company Fund reinforces Ford’s dedication to community services.

“I have been privileged to be involved with community issues throughout my career. I am proud of the work Ford does to make the world a better place and am honored to be able to help carry on Ford Fund’s mission.”

Ford’s Vision Statement

“Our vision is to become the world’s most trusted company.”

What It Means

  • Support Education

Ford understands that education is the key to success for both organizations and individuals’ livelihoods, and invests over $16 million annually to support education.

  • Promote Safe Driving

Safety is fundamental to driving. Through its signature program, Ford has invested more than $50 million to provide free driver education to more than 1 million people worldwide.

  • Enrich Community Life

Ford believes in the power of community and has been investing in communities for over 70 years with programs to assist veterans, feed the hungry, provide disaster relief, support the arts, and celebrate diversity.

  • Encourage Employee Volunteering

Active volunteering in the community is an integral part of Ford’s company culture. Since 2005, employees at Ford have registered over 1.3 million volunteer hours across the world.

Ford’s dedication to its vision to become the most trusted company in the world is proved through their pillars of success. Through supporting education, promoting safe driving, enriching community life, and encouraging employees to volunteer, Ford builds its company image as one that cares and brings the actions to prove it.

A spokesperson for Ford stated,

Our work across these four areas is rooted in Ford’s longstanding commitment to making a positive impact on society and builds on Henry Ford’s legacy of helping create strong communities wherever Ford does business.

Ford’s Core Values

Ford’s key values are built around its vision and mission. Ford values community and social responsibility. These values are at the center of Ford and work to move the company forward, even in an uncertain global future.

Through freedom of movement, the purpose of Ford is to improve lives. Ford strives to create supportive communities, a safe driving experience, and a positive impact. These core values stand out through the actions of the company and their commitment to success.

Ford Motor Company Founder, Henry Ford, once said

“The only true test of values, either of men or of things, is that of their ability to make the world a better place in which to live.”

Conclusion

The vision and mission of Ford work alongside each other to achieve the mutual goal of company and community success. The company uses its guiding principles of improving lives, creating a positive impact, and supporting education to advance the future of Ford Motor Company and the community it participates in.

In 2018, Jim Vella, President of the Ford Motor Company Fund stated,

“For decades, we have understood that part of being a trusted company means being there when people need you the most, side by side, doing the hard work. Over the last 70 years, we have invested more than $2 billion to strengthen communities and help make people’s lives better—locally and across the globe.”