June 17, 2022
Case №3. Online store Planet of Games (Ukraine) https://planeta-igr.com
The task - to provide an increase in sales of the online store of board games through the launch of targeted advertising.
After preparation, a targeting and retargeting campaign was launched, which produced the following results for this period:
Purchases from advertising: 692
The value of the purchase conversion is 2,665,235.29 rubles (≈26665$)
Next, the task was set - to ensure the sale of goods according to the promotional catalog by launching targeted advertising.
Solution - A quiz with a bonus was created for each person who passed it, for which targeted advertising was launched.
At the spent amount of 9649 rubles, 130 requests were received at a price of 74 rubles per request. The conversion to sale was 60% of the total number of requests.