What are Black Hat SEO Techniques and should you follow them?
You definitely have heard of Black hat SEO while learning about SEO basics. Black hat SEO is a set of practices that are used to increase the page rank in search engines by violating search engine terms of service. Performing Black hat SEO for your website can ban your site permanently form the search engines. These practices are publicly declared to be wrong on Google’s Webmaster Guidelines and Bing’s Webmaster Guidelines.
Black Hat SEO Techniques
1. Keyword Stuffing- If you are trying to manipulate the search engine by stuffing the unnecessary keyword then it can be very harmful to you. Do not repeat the same words or phrases so often that it sounds unnatural, blocks of text listing cities and states a web page is trying to rank for, and list of phone numbers without substantial added value.
2. Cloaking- When you try to fool search engines by showing one piece of content to users and a different piece of content to the search engines. Spam websites try to do this to hide search engine bot from finding out the spam content.
3. Sneaky Redirect- When you try to send someone to a different URL than the one they initially clicked and it can be used to redirect search engine crawler to one page and all other users to a different page.
4. Poor Quality Content- Scrapping content form different website and inserting in your own website is considered as a duplicate content. Poor quality content that adds no value to the searcher is of no use to search engines.
5. Paid Links- Buying and selling links is strictly prohibited by Google because it can affect your website ranking.
6. Private Blog Networks- PBN is a process of using a bunch of authoritative websites solely for link building and their aim is to increase no. of links pointing to a website for boosting its ranking.
Why you should avoid Black Hat SEO
Black hat SEO violates webmaster guidelines set out by search engines and if you follow these techniques then your site can hit by nasty penalty as punishment. It can cause in dropping down your website ranking or even ban your website from search engine. You should also go with agency who provide top SEO services in Delhi to avoid any Google penalty.
We hope this guide will help you out in understanding black hat SEO and please do not try these methods on your site because it can harm your website. If you have any further question then feel free to ask them in the comment section.