Open Graph Tags: Everything you need to know

Open Graph Meta Tags helps in making your content more noticeable, clickable, and shareable on social media. They are snippets of code that decide how URLs are displayed when shared on social media. They are part of Facebook’s Open Graph protocol and are also used by other social media platforms including Twitter and LinkedIn. You can find them in the head section of the webpage and any tag with og: before a property name is Open Graph Tags. Best digital marketing company in Delhi also advice to insert relevant OG tags on your post for better traffic.

Examples of Open Graph Tags-

·         <meta property="og:image" content=" https://auroravista.tech/wp-content/uploads/2020/07/on-page-SEO.png" />

·         <meta property="og:description" content="for growing mango plant you need to cut Mango for the seed and put it inside soil" />

·         <meta property="og:title" content="How to grow a Mango plant " />

Importance of Open Graph Tags

Will generally like and click the content with optimized OG tags which will help in bringing more traffic to your website through social media. If we search something on Google then it will show the article which is optimized according to it and if there are no articles about the search then it will show matching content shared in groups or pages you follow.

1.       Make content eye-catching in social media feeds.

2.       Helps Facebook understand the content and which can help in increasing brand visibility through search.

3.       They tell people about the content at a glance.

Which OG Tags should you use?

·         og:title- It is the title of your page and you have to add it to the “shareable” pages. Keep it short around 40-60 characters. Use a raw title and focus on value, accuracy, and clickability.

·         og:url- it is the URL of your content and you should always use the canonical URL. It helps combines all the connected data, such as likes across all the duplicate URLs posted.

·         Og:image- it is the URL of an image for the social snippet. It occupies the most social feed real estate and that’s why it is the most important open graph tag. Use an image with minimum dimensions of 1200*630 for clarity and with a 1.91:1 ratio image. You should use custom images for shareable pages and use your logo or brand images for the rest of your pages.

·         Og:description- It is a brief description of the content. Keep it sweet and short. It should contain 2-4 sentences according to guidelines.

We hope this article provides you a complete guide on Open graph tags and if you want to know more about OG tags or some other topic like how does Google PageRank work then do mention it in the comment section or visit blog section on our website.