January 14, 2021

Product Marketing Framework

Set Authentic Target
You have an existing marketing strategy but using it without any specific purpose is useless. Before launching a product, always set reasonable goals that are not too frustrating but that are always challenging. When you know your goals, you get clarity on which tools to use and who to approach when selling your product.

Edit Promotion Program
Product marketing can be done at many levels. Having a promotional schedule is always a smart way to make your marketing activities more useful. When you keep a sales schedule for your product, you know what is being done, what is on the go, what needs to be improved, and what function is delivering results.

Get started and be careful
New Data-driven marketing is an important part of your product marketing framework. Implementing a strategy will not be enough, monitoring it and making the necessary changes to achieve the desired results should be the ultimate goal.