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@b2bproductmarketing
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Product Marketing Framework

Set Authentic Target
You have an existing marketing strategy but using it without any specific purpose is useless. Before launching a product, always set reasonable goals that are not too frustrating but that are always challenging. When you know your goals, you get clarity on which tools to use and who to approach when selling your product.

Product Marketing Framework

Now you know how important marketing is to your business which is why you really need to grab new hacks in marketing and the various roles it plays. Time to understand the product marketing framework. The product marketing framework for software solutions is nothing but a strategy that contains a variety of product marketing strategies, which work to reach the right audience and make them customers.

Role of Product Marketing in B2B Sales

Marketing a new software product simply means doing activities to increase product visibility to produce more customers for this product. However, according to a Deck 7 study, product marketing plays another role in accelerating B2B marketing with new ideas.

B2B Product Marketing - Introduction

It is a well-established fact that the ongoing epidemic has had a profound effect on the way B2B marketers market their products. On average, B2B researchers conducted 12 searches before associating a particular product site. As there are already a few ways to use this scenario statistics like these show clear signs that marketers need to have a very high level of the marketing strategy for SaaS in order to be successful in these times.

Video Marketing Strategy - Part 5

Promote your video with digital video advertising

Video Marketing Strategy - Part 4

Specify a call to action

Video Marketing Strategy - Part 3

Now, how do you build trust with Video Marketing?

Video Marketing Strategy - Part 2


First things first. Your viewer who is also your target audience is the protagonist of your story, not you. Period.

Video Marketing Strategy - Part 1

Our own customers often weigh our social marketing efforts on social media due to the lack of thoughtful stories they can touch. It's like running the factory and telling everything that internet users and especially our target audience are least interested in knowing.

Tips to Boost Your Whitepaper Outreach - Part 4


When it comes to promoting your whitepaper, it's best for B2B marketers to take advantage of a few different distribution services, such as social media platforms, SEO, question generation tools, and see which one performs best.