December 3, 2020

Tips to Boost Your Whitepaper Outreach - Part 4

Not to get through with the promotion


When it comes to promoting your whitepaper, it's best for B2B marketers to take advantage of a few different distribution services, such as social media platforms, SEO, question generation tools, and see which one performs best.

Many marketers work hard at creating content, but struggle to promote it in the right way. They simply post it on their websites and hope the clues go through. If only it worked.

As a content marketer, here are some methods you can use in your marketing strategy, which you can use to get your white reader interested.

Direct the readers from your blog to the entry form for your white paper.
Create a white paper 'cheat sheet' and have the sales team hand it out to clues in your sales funnel.


Use Slideshare to turn your white paper into a compelling presentation. If you want to connect with potential customers and target audiences who prefer better footage, Slideshare is the place for you to deliver your quality content.


Bring targeted clues to your white paper via LinkedIn. We all know how powerful Facebook and Twitter are, but let's not forget how powerful LinkedIn is for its global influence. With the advanced features of LinkedIn, you can display ads to the right audience. It promotes your valuable content and thus creates the required buzz around your brand.


Let your leading bloggers talk about your white paper to get more clues. It is one of the leading B2B marketing activities in which most companies invest.
Based on the types of topics, your target audience, and your end goal, you need to specialize in focusing on your niche business area.

Take the help of distribution services like Bit Pipe, Information Week, and deck7 content syndication strategy to achieve your marketing goals. It can help to build a wider network and expose you to a wider range of audience interests and thus increase the conversion rate of your business.