Video Marketing Strategy - Part 3

Now, how do you build trust with Video Marketing?

By telling them clearly how their problem is closer to you than anything else, and how they can find a reliable mentor in you, who can safely lead them out of the problem and change their identity for the better. Or through marketing by an influencer. Let's break it up ...

Your product video portrays the problem of your prospective customer as a story in which the customer is the protagonist, your brand is the solution and you are the Godfather who will show them the right way.

Whether it is B2B video marketing, B2C video marketing, or content syndication services, the underlying goal of filling the gap remains the same.

That’s why this marketing video should take your audience on a journey. It prepares the viewer to look forward to the story and throws in an element of tension, excitement, and enthusiasm to know what would unfold, how they would greet each other, what questions they would ask each other, how friendly and comfortable the meeting was. would be, etc.

Your business video ad must be a medium to do just that. Only then will you be able to count your involvement with your audience. This is the first step to involve them immediately.

Identify the problem customers are facing

If you tell their own story, have them as the protagonist/subject, and keep their problem as the predicate, you can strike a powerful chord with them. Get the initial interest to take it to the next level.

Recognize and build a storyboard to design an acute digital marketing strategy

Through your video, you tell them that you know their problem and that you identify with it. It is a way of acknowledging that such a problem exists, for example in B2B, the problem of insufficient leads to a website or in B2C, a lack of availability of extra-large sizes in casual wear.

These are the issues customers face, which need to be identified and linked to your offer to create a thoughtful video marketing strategy. And this is where you need to build a storyboard. Build the foundation of your problem-solving video strategy to guide all your further actions in those directions.

Gain customer trust

After you have conveyed their story and built a connection through various mediums, such as social platforms, a blog post or even through the activities that your marketing team is doing, you are on your way to winning their trust. Because by this time they will understand that you have a solution to their problem, and you know how to get them out of it.

Lead them out of their problem and channel their growth

As a mentor and guide, it is now up to you to show them a way out of their difficult situation. This is where your marketing automation technique comes into play. At this stage, your brand is the elixir that will take your customer out of the mentioned problem and give them an identity, position, or status that they wanted to achieve in their life.

Align your video marketing strategy to meet and greet your viewers at these stages. This ensures success that you as well as your viewer will be proud of. Isn’t that a sure win-win-win?