SHAREaLOOK is envisioned as a glocal community. Our users may travel but their looks aren’t, they are exchanged within the reach of a city. Here we are following a key city activation plan. Zurich is our City Number One and thanks to its multinational inhabitants, our miniature global test ground. Since everything is working well now here, we are looking to activate 4 more Swiss German Cities this fall and are going to run a test in Sao Paolo and Berlin later this year.