What is Effective Data Management?

"Global marketing automation spending will reach $ 25 billion by 2023, representing an annual growth rate of 14%," Forrester reports.

Investment in marketing automation technology is increasing. With the advent of modern technology, marketers are becoming easier to automate their marketing processes for efficient management and achieving goals in time. Marketing automation has brought about a paradigm shift in marketing methodology with most marketers relying on it to implement their marketing strategies.

So, is it really necessary to follow the automation trend?

What is the importance of marketing automation gained in this technologically literate modern world?

Marketing automation is the mechanization and automation of the marketing process through the use of automation tools/software to reduce or even eliminate repetitive and time-consuming tasks such as:

Manual email campaign creation
SMS messaging coordination
Social media post sharing
Website content
Alignment of online ads
Data management and data appending services
Companies that use marketing automation see more web traffic, more buyers, and drive greater retention and loyalty.

Let’s first look at some important statistics related to marketing automation.

According to the Demand Gen Report,

91% of marketing automation users say that it is "very important" to their overall online marketing efforts.
74% of marketers say that ‘saving time’ is the biggest benefit they get from automation.
The data below shows marketers will spend more on automation technology that helps them do work through channels, real-time communication, resource management, pre-purchase maintenance, and more.