Stage I
Apart from data quality, data integration should be the next step that marketers should take into account. Marketers need to identify all the important sources of information in the integration process. Once this source of information is identified, the second step is to consolidate and consolidate everything.

A consistent marketing automation strategy will be in vain and all your efforts will be in vain if the quality and context of your data are poor. Quality data can definitely make marketing automation successful and help users manage their lead process and build better quality marketing leads.

Marketing automation depends only on the accuracy, completeness, and validity of the data on which the automation tool will be run.

According to one report, poor data management and quality is the biggest obstacle that prevents marketers from generating significant ROI into marketing automation platforms. Tweet This!

"Global marketing automation spending will reach $ 25 billion by 2023, representing an annual growth rate of 14%," Forrester reports.