November 12, 2020

B2B Lead Generation Strategies - Part 3

Personalize Social Media Interactions and Build Communities

Social media is no longer just an additional channel for publishing or promoting your content. This is your chance to engage with your audience. The average person has 7.6 active social media accounts and spends more than 2 hours a day on them. Take advantage of this.

Be active and consistent across all platforms you choose to operate. It is recommended that you choose at least 3 or 4 different social media channels to promote your brand and generate demand. The ones you choose should depend on who your target market is and where they tend to associate.

You can start a Facebook group where you can have regular discussions on pressing issues important in your industry. Use the hashtags on Twitter and Instagram to connect with like-minded individuals or specific causes or topics. LinkedIn is also a great platform to communicate with prospects and tell them more about your brand. It has impressive traction as a B2B lead generation network. In fact, more than 80% of B2B expectations come from LinkedIn - a sign that CXOs need to expand their social media.

With any other merchant heading to social media channels, simply connecting with prospective customers is not enough. To reinforce the "people" behind your brand, make sure you send personalized requests for links and messages to cut down on junk mail and junk marketing. The best results come from being an active member of your community.

Optimize your landing pages and CTA

Did you know that many landing pages contain more than one offer? If yours falls into this category, it's time to rethink your CRO strategy. Marketing experiments found that multiple bids per site can lower conversion rates by up to 266%.

Optimizing your landing pages for a lead generation means addressing SEO best practices, focusing your content on the value of your offer, optimizing your engagement registration form, and implementing a customer testimonial campaign. These strategies will make your offer more attractive to your visitors and increase the likelihood of conversions. Use software like LeadPages or Unbounce for help.

Focus on a single goal for each landing page, and be clear about your Call to Action (CTA) messages to reduce distractions. Your main goal is to turn your visitors into bullets, so make sure your landing pages and CTA are compelling. Make it an engaging, direct, and natural experience for them to write their information on your forms.

Your CTA buttons can make a big difference whether or not someone clicks on your landing page. Make sure you have the right colors, shapes, sizes, positioning, and qualities that affect how users view your buttons. Test your A / B CTA buttons to determine which combinations work best to improve your conversion rates.