B2B Lead Generation Strategies - Part 2

Personalize more touchpoints
Suitable marketing for everyone is dead. Users now want that human touch that allows them to cultivate deeper connections and more meaningful relationships with brands. In a SalesForce survey of 7,000 customers, 57% of respondents said they were willing to share their data in exchange for personalized offers, 53% for personalized product recommendations, and 52% for personalized shopping experiences.

Create high quality, evergreen content
Content is the currency of the internet nowadays, so you need to publish content regularly. This not only helps your credibility as an expert but also increases your reach and exposure. But do not create content for the sake of content. You want your content to provide value to your audience, not just sit there and make your brand look beautiful.

When you publish valuable content that informs, educates, and entertains your target audience, you gain their loyalty. Easier it is easier to convert files once you have gained their trust.

The frequency of your publications is also important. Posting quality blog posts most often show your target audience your commitment to making great efforts to provide them with valuable content that addresses their concerns. According to a study by Hubspot, companies that publish 16 or more blog posts generate 4.5 times more results than those that publish only 0-4 posts per month. The study further found that 47% of B2B shoppers rely on content for research and purchasing decisions.

Most importantly, B2B shoppers consume at least three to five pieces of relevant content before contacting a salesperson. Use this information by producing more content more often so that you can meet the demands of your audience information.

Lastly, while moment marketing is a great way to stay relevant or go viral for a while, coming up with evergreen themes in your niche is a surefire way to get noticed. consider at what stage your potential customers are in the sales funnel.

Evergreen content works hand in hand with your SEO strategy, allowing you to stay fresh in search engines. In a case study by Miles Anthony Smith, he reported a 575% increase in organic traffic after adding evergreen content to his blog. Helpful is useful, informative, and shared - all the things people want for high-quality content. Plus, it never goes out of style.