B2B Lead Generation Strategies - Part 4

Record the actions of your visitors to the website A great way to diagnose why your site visitors are not converting is by analyzing their actions on your website. Tools like Hotjar or Mouseflow can let you record user sessions and map heat maps to the most clicked buttons on your site.

Many CRO experts swear by this step and claim that it is one of the fastest ways you can discover the "why" in your process:

Why aren't they converting?
Why are they not filling out my forms?
Why do you like this site so much?
From here, you can fix a situation or apply more of the same strategy to your other sites. This is also useful for A / B testing.

Encourage Online Reviews A study by RevLocal found that 92% of consumers read reviews online when considering a product or service. If your site does not have a testimonial page or a review feature, it may impair your chances of being contacted. Create opportunities for your clients and customers to add a summary and post it on your website.

Reviews build customer confidence, improve your local search rankings, and ultimately improve conversions. The RevLocal study also found that consumers are likely to spend 31% more on businesses with star ratings.