B2B Lead Generation Strategies - Part 5

Expand your online presence Your brand personality is not limited to your website and social channels. Subscribe and submit to other sites to increase your credibilities, such as guest blogs, interviews, or Q&A on Quora.com or other industry-specific Q&A sites. This is a great way to build authority for your brand and put your name ahead of those seeking appropriate solutions to their problems.

Only quora can help you gain thousands of directions if you answer relevant questions in your industry. Developing your brand as subject matter experts can increase brand awareness and also help first-time students about your brand build trust faster.

Use Gmail Ads to target your competitors' audience Email is still the most popular lead generation channel - 77% of B2B marketers use email marketing to drivelines, according to SuperOffice's State of B2B Email Marketing report.

In B2B, there is a lot of value in attracting the attention of your competitors ’customers. Gmail ads let you target your Google Ads campaign to people who have received emails from your competitor. Sounds dirty? It is, but it is effective. This gives you direct access to people who are already familiar with the nature of your service.

Use this opportunity to show what sets you apart from the competition. Use familiar language, optimize your email marketing presentation, and give them an offer they can not refuse.