B2B Lead Generation Strategies - Part 6

Ramp up your video marketing The video presents a promising opportunity to reach your target audience. More than 75% of Fortune 500 executives regularly watch video content, and about two-thirds of that number visit the vendor's website, according to a Forbes study entitled Video In The C-Suite. So it is safe to say that video is a very effective way to attract bullets.

Indeed, video content has been known to be a major driver in buying behavior. Animoto's State of Social Video Survey found that 64% of consumers make a purchase after watching video branded video content. Moreover, a video on a landing page can increase conversions by 80% or more, according to data from Adelie Studios.

HubSpot's State of Inbound report also found that 48% of marketers are already planning to include YouTube in their content strategy in the coming years. Do not lag behind the competition. Get your camera moving!

Automate Social Media Sharing Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market. However, most marketers have a lot on their plates to prioritize social media. Thankfully, there are numerous tools and applications for automating or scheduling posts, distributions, likes, tweets, and any other social engagement you can think of.

Sprout Social and Buffer are highly recommended by marketers, as they not only automate sharing but also provide analytics to make sure you are sharing content optimally.