When it comes to the way you lay out the pages on your website, there are some important guidelines to follow. Thinking back to one of the first guidelines, you should only include what is necessary on your site. This means that you should not make your pages cluttered with extraneous information or images. The research shows that an uncluttered page is more easily navigated than a page with lots of stuff. Important items that you want your users to see right away should be in the top center of the page. Any comparative information you display should be next to each other, so it is easy to see. Don’t make your users go back and forth between pages to compare information. Use a level of importance that goes from high to low. The most important info should be on the top and the least on the bottom. Make the items on a page aesthetically pleasing by lining everything up. In addition, use appropriate page and line lengths, do not use scroll stoppers, and be conservative with how much white space you include.
2) Make sure your Design is Accessible
If your website isn’t completely accessible, then it will affect your conversion rates and your ranking with search engines. Your website must be viewable on all browsers, as if it is not, it will cause visitors to exit your site, without purchasing any products, or using your services. If your website loads slowly, or it’s difficult to navigate, then it will likely rank low with search engines. Make sure that your website looks correct on all browsers, that it loads properly, and that you don’t use any images that load slowly.