You must have often witnessed that modern businesses prefer to focus on their online presence frequently. They tend to monitor the campaigns of online marketing every now and then to understand the scope of improvement in the plan. This may be applicable in organic as well as the paid campaigns. However, the paid business model of internet advertising has pre-defined estimate to engage audience and attain outcome in a stated period of time. To be precise, PPC or Pay Per Click is the most sought after segment of digital marketing wherein, prospects of driving traffic to website are smoothly carried out after the budget of the campaign has been set. Even though, there are many PPC packages in India to choose from, but, finalizing the...