Cultural consumption in mass societies must be thought of as a dialectical process

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The consumer's ability to select allows him to make his choices with more fidelity to his identifications, projections and taste than for an imposed model.

Edgar Morin's idea is that there is no unilateral flow of information from the mass culture dissemination media in relation to the consumer.

There are consumption proposals conveyed by the symbolic forms of mass culture, but without imposition, since the choices are made available to consumers.

The mass consumer can appropriate, in their daily lives, the communicative messages emitted by the mass media and cultural products.

However, this appropriation occurs from the identification that the individual manifests in relation to the ideas, images and sounds conveyed in the cinema, on TV, by the phonographic industry, etc., in a process of adaptation to the values and beliefs that he has previously developed .

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